Field Sales Manager, Beverage Growth & Channel Activation

BERO; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

BERO is seeking an Area Sales Manager in the San Francisco area to drive distribution, velocity, and visibility across off-premise and on-premise accounts. You will build strong retailer relationships, coordinate with distributors, and ensure flawless execution of promotions and planograms.

Ideal candidates have 1–4 years of beverage sales experience, are highly organized, and willing to travel locally. The role emphasizes field activation and reporting to the Regional Sales Manager.

Qualifications

• 1–4 years beverage sales experience.
• Experience in off-premise retail, chain accounts, and on-premise sales.
• Proven success growing accounts and executing programming across multiple channels.
• Strong communication and relationship-building skills.
• Highly organized, accountable, and comfortable working independently in the field.
• Ability to lift/move cases and POS materials as needed.
• Frequent local travel required.
• Proficient in Microsoft Office Suite & VIP reporting software.
• Passion for the non‑alcoholic beverage movement.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build strong relationships with retailers, chain partners, and on-premise operators to secure new placements and expand shelf space.
• Partner with distributor sales reps and chain teams to ensure alignment on priorities and execution of planograms, promotions, resets, and pricing/programming.
• Execute local market programs and account-level activations to bring the BERO brand to life.
• Conduct regular account visits and market rides to assess execution and identify opportunities.
• Track and report sales performance, competitive insights, and account activity; maintain CRM/SRS updates.
• Manage POS materials, inventory and field assets for in-market execution.
• Share market insights with Regional Sales Manager to support strategy.

Skills

Relationship building

Sales experience

Communication

Organized

Travel readiness

Tools

MS Office

VIP reporting

CRM/SRS

Job description

BERO is seeking an Area Sales Manager in the San Francisco area to drive distribution, velocity, and visibility across off-premise and on-premise accounts. You will build strong retailer relationships, coordinate with distributors, and ensure flawless execution of promotions and planograms.

Ideal candidates have 1–4 years of beverage sales experience, are highly organized, and willing to travel locally. The role emphasizes field activation and reporting to the Regional Sales Manager.