Head of Paid Media & Growth (Remote)

Expressable, Inc.; United States; Remote; USD 158,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401k matching

Paid time off

Life insurance

Disability insurance

Remote work environment

Job summary

Expressable, Inc. seeks a Director of Paid Media to own paid media end-to-end from a fully remote setting.

You will lead budgets, CAC, conversions, and payback across Google, Meta, and emerging channels, with a strong emphasis on data-driven experimentation. The role requires 7+ years of performance marketing with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).

Qualifications

• 7+ years in performance marketing, with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).
• Strong track record of driving efficient digital growth at meaningful scale.
• Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools (Unbounce).
• Strong command of measurement and attribution, including GA4, UTM governance, conversion APIs, offline conversions.
• Experience running disciplined A/B and multivariate tests.
• Experience marketing under privacy or regulatory constraints (HIPAA, healthcare ad policies) is a big plus.

Responsibilities

• Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels, accountable for CAC, conversion volume, and payback.
• Design and run a rigorous A/B testing program across ad creative, audiences, bidding strategies, and landing pages, with clear hypotheses and readouts.
• Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends.
• Brief and iterate on ad creative with our designer and video editor, turning test results into clear creative direction.
• Strengthen attribution under HIPAA constraints, including server-side conversion signals through our compliant data layer.
• Partner with marketing, product, and engineering on sign-up flow experiments that increase conversion across the funnel.
• Report weekly on spend, pipeline, and efficiency, flag risks early, and recommend where the next dollar should go.

Tools

Unbounce

GA4 & analytics

Google Ads

Meta Ads Manager

A/B testing

Privacy/regulatory knowledge

Job description

Expressable, Inc. seeks a Director of Paid Media to own paid media end-to-end from a fully remote setting.

You will lead budgets, CAC, conversions, and payback across Google, Meta, and emerging channels, with a strong emphasis on data-driven experimentation. The role requires 7+ years of performance marketing with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).