Technical Sales Representative (Inside/Outside Sales)

Cole Electric Technology, Inc.; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Company vehicle

Fuel card for business travel

Job summary

Cole Electric Technology, Inc. in Atlanta, GA is seeking a motivated Sales Representative to drive repair and new equipment sales growth by building strong customer relationships and offering solution-based service for rotating electrical and mechanical equipment.

The role blends inside/outside sales duties with repair quotes and ongoing project coordination. The base salary ranges from $65,000 to $90,000 per year, with additional commission based on performance.

Qualifications

• 2+ years of B2B sales experience preferred.
• Industrial service, technical product sales, or rotating equipment exposure is a plus.
• Degree or technical cert in business/engineering preferred but not required.
• Equivalent industry experience considered.
• Proficiency with Microsoft Office and CRM systems.
• Strong mechanical or electrical aptitude.
• Able to manage multiple requests, quotations and active jobs.
• Willingness to travel within the region.
• Excellent communication and negotiation skills.

Responsibilities

• Develop and maintain relationships with industrial customers.
• Conduct customer visits to strengthen relationships and identify opportunities.
• Prepare repair estimates and replacement quotes for equipment.
• Follow up on quotes, track repairs, and coordinate with shop and inside sales.
• Provide timely customer updates and solutions.
• Source pricing and availability with manufacturers and vendors.

Skills

B2B sales

Relationship building

CRM systems

MS Office

Mechanical aptitude

Electrical aptitude

Time management

Negotiation

Communication

Travel readiness

Education

Bachelor’s degree or equivalent

Technical certification (business/engineering)

Tools

CRM systems

Job description

Cole Electric Technology is seeking a motivated, technically inclined, and versatile Sales Representative to join our Atlanta team. This combined inside/outside sales role focuses on driving repair and new equipment sales growth by building and strengthening customer relationships and providing solution-based sales and service for rotating electrical and mechanical equipment.

In addition to traditional outside sales responsibilities, such as prospecting and customer visits, this role involves active participation in the repair and replacement sales processes, including preparing estimates for management review, following up on outstanding quotes, tracking ongoing repairs, coordinating with shop personnel, and providing timely updates to customers.

The ideal candidate is organized, computer-proficient, mechanically inclined, and takes ownership of customer needs from initial inquiry through job completion.

Compensation

• Competitive base salary of $65,000–$90,000 annually, commensurate with experience and qualifications, plus performance-based commission.
• Company-provided vehicle and fuel card for business-related travel.

Key Responsibilities

• Develop and maintain relationships with new and existing industrial customers.
• Conduct customer visits to strengthen relationships and identify new business opportunities.
• Prepare repair estimates and replacement quotes for electric motors, pumps, gearboxes, and related equipment.
• Follow up on outstanding quotes, track ongoing repairs, coordinate with shop and inside sales personnel, and provide timely customer updates.
• Manage customer inquiries and collaborate with internal departments to provide timely, accurate solutions.
• Work with manufacturers and vendors to source replacement equipment, pricing, and availability.

Experience & Qualifications

• Minimum of 2 years of B2B sales experience preferred. Industrial service, technical product sales, or rotating equipment experience is a plus, but not required.
• Bachelor's degree, associate degree, or technical certification in business, engineering, or a related technical field preferred, but not required. Equivalent industry experience will be considered.
• Strong computer proficiency, including Microsoft Office (Outlook, Excel, Word) and CRM systems, with the ability to efficiently manage customer accounts, quotations, and job documentation.
• Strong mechanical and/or electrical aptitude.
• Ability to independently manage multiple customer requests, quotations, and active jobs while maintaining strong attention to detail and follow-through.
• Strong time management, communication, negotiation, and relationship-building skills.
• Comfortable with on-site customer visits and occasional travel within the region.
• Team-oriented with a commitment to customer satisfaction and safety.
• Valid US driver’s license and clean driving record.