Technical Marketing Specialist: Building Products & Timber

Altenloh, Brinck & Co. US, Inc.; Grand Rapids (MI); Presencial; USD 70 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Free medical, dental & vision

401k match

PTO

Referral bonus

Resumo da oferta

Altenloh, Brinck & Co. US, Inc. is seeking a Technical Product Marketing Specialist – Building Products in Grand Rapids to craft technical marketing content and manage shows that showcase TRUFAST Walls and Mass Timber.

You will collaborate with architects, engineers, and contractors to drive awareness and adoption of our building envelope solutions. You will lead campaigns, develop collateral, and coordinate digital marketing with HubSpot, Adobe tools, and data assets.

Qualificações

• Bachelor's degree in marketing, communications, construction management, architecture, or engineering – or equivalent experience
• 3-7 years in building-products, construction, architecture/engineering, or a related industry association.
• Strong writing skills for technical/professional audiences (architects, engineers, specifiers, contractors).

Responsabilidades

• Create technical marketing content (white papers, case studies, CEU courses, videos, podcasts) focused on the building envelope, mass timber, and residential construction.
• Plan and manage industry trade shows, from planning through post-show follow‑up.
• Develop and manage collateral: catalogs, reference guides, sell‑sheets, data sheets, submittals, and OEM partner marketing materials.
• Produce and maintain display materials: product displays, product boards, banner stands, samples, etc.
• Support go‑to‑market strategy and execution for new products, including positioning, messaging, launch content and sales enablement materials.
• Maintain and improve TRUFAST Walls / Mass Timber website content.
• Partner with Digital Marketing Specialist on social media, email marketing and CRM (HubSpot) activities.
• Assist the TRUFAST Marketing Manager with broader campaign execution.
• Support PIM/DAM asset and information management and online spec tools (SpecLink, Conspectus).
• Manage and support of additional marketing programs and initiatives, as needed

Conhecimentos

Strong writing

Project management

Multi-project mgmt

Attention to detail

Microsoft Office

Formação académica

Bachelor's degree in marketing

Ferramentas

HubSpot

Adobe Creative Suite

Pattern PIM/DAM

Smartsheet

Microsoft Teams

Descrição da oferta de emprego

Altenloh, Brinck & Co. US, Inc. is seeking a Technical Product Marketing Specialist – Building Products in Grand Rapids to craft technical marketing content and manage shows that showcase TRUFAST Walls and Mass Timber.

You will collaborate with architects, engineers, and contractors to drive awareness and adoption of our building envelope solutions. You will lead campaigns, develop collateral, and coordinate digital marketing with HubSpot, Adobe tools, and data assets.