Building Materials Technical Marketing Specialist

ALTENLOH BRINCK & CO US INC (SPAX, TRUFAST, & TRUF; Grand Rapids (MI); Sur place; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Free employee medical, dental, and vis

Quarterly incentive plan

Employee referral $2,000

PTO

401k match

Résumé du poste

Altenloh, Brinck & Co US, Inc is seeking a Technical Marketing Specialist - Building Materials to create technical marketing content and manage campaigns for TRUFAST Walls and Mass Timber. You will coordinate trade shows, develop catalogs and data sheets, and support product launches with sales enablement materials.

You will collaborate with digital marketing, maintain product websites, and oversee marketing tools like HubSpot and DAM/PIM assets to ensure consistent messaging across channels.

Qualifications

• 3–7 years in building-products, construction, architecture/engineering, or related field.
• Bachelor’s degree in marketing, communications, construction management, architecture, or engineering – or equivalent experience
• Excellent writing for technical/professional audiences.

Responsabilités

• Create technical marketing content (white papers, case studies, CEU courses, videos, podcasts) for building envelope.
• Plan and manage industry trade shows, from planning through post-show follow-up.
• Develop and manage collateral: catalogs, reference guides, sell-sheets, data sheets, submittals, and OEM partner marketing materials.
• Produce and maintain display materials: product displays, product boards, banner stands, samples, etc.
• Support go-to-market strategy and execution for new products, including positioning, messaging, launch content and sales enablement materials.
• Maintain and improve TRUFAST Walls / Mass Timber website content.
• Partner with Digital Marketing Specialist on social media, email marketing and CRM (HubSpot) activities.
• Assist the TRUFAST Marketing Manager with broader campaign execution.
• Support PIM/DAM asset and information management and online spec tools (SpecLink, Conspectus).
• Manage and support of additional marketing programs and initiatives, as needed

Connaissances

Technical writing

Project management

Marketing strategy

Multichannel marketing

B2B marketing

Formation

Bachelor’s degree in marketing/communications/construction management/engineering

Outils

HubSpot CRM

Adobe Creative Suite

Smartsheet

MS Office

Description du poste

Altenloh, Brinck & Co US, Inc is seeking a Technical Marketing Specialist - Building Materials to create technical marketing content and manage campaigns for TRUFAST Walls and Mass Timber. You will coordinate trade shows, develop catalogs and data sheets, and support product launches with sales enablement materials.

You will collaborate with digital marketing, maintain product websites, and oversee marketing tools like HubSpot and DAM/PIM assets to ensure consistent messaging across channels.