Technical Marketing Specialist - Building Materials

Altenloh, Brinck & Co. US, Inc.; Grand Rapids (MI); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Free medical, dental & vision

401k match

PTO

Referral bonus

Job summary

Altenloh, Brinck & Co. US, Inc. is seeking a Technical Product Marketing Specialist – Building Products in Grand Rapids to craft technical marketing content and manage shows that showcase TRUFAST Walls and Mass Timber.

You will collaborate with architects, engineers, and contractors to drive awareness and adoption of our building envelope solutions. You will lead campaigns, develop collateral, and coordinate digital marketing with HubSpot, Adobe tools, and data assets.

Qualifications

• Bachelor's degree in marketing, communications, construction management, architecture, or engineering – or equivalent experience
• 3-7 years in building-products, construction, architecture/engineering, or a related industry association.
• Strong writing skills for technical/professional audiences (architects, engineers, specifiers, contractors).

Responsibilities

• Create technical marketing content (white papers, case studies, CEU courses, videos, podcasts) focused on the building envelope, mass timber, and residential construction.
• Plan and manage industry trade shows, from planning through post-show follow‑up.
• Develop and manage collateral: catalogs, reference guides, sell‑sheets, data sheets, submittals, and OEM partner marketing materials.
• Produce and maintain display materials: product displays, product boards, banner stands, samples, etc.
• Support go‑to‑market strategy and execution for new products, including positioning, messaging, launch content and sales enablement materials.
• Maintain and improve TRUFAST Walls / Mass Timber website content.
• Partner with Digital Marketing Specialist on social media, email marketing and CRM (HubSpot) activities.
• Assist the TRUFAST Marketing Manager with broader campaign execution.
• Support PIM/DAM asset and information management and online spec tools (SpecLink, Conspectus).
• Manage and support of additional marketing programs and initiatives, as needed

Skills

Strong writing

Project management

Multi-project mgmt

Attention to detail

Microsoft Office

Education

Bachelor's degree in marketing

Tools

HubSpot

Adobe Creative Suite

Pattern PIM/DAM

Smartsheet

Microsoft Teams

Job description

Our Purpose & Culture:

At Altenloh, Brinck & Co. US, we create opportunity through growth—for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform – solutions that make work safer, stronger, and more efficient. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on most.

Description

At Altenloh, Brinck & Co. US, we create opportunity through growth—for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform – solutions that make work safer, stronger, and more efficient. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on most.

Our culture is guided by values that shape how we work and lead:

• In Service to Others – We put teammates, customers, and communities first.
• Do the Right Thing – We act with integrity, even when no one is watching.
• We Get It Done – We deliver on commitments with urgency, grit, and pride.
• Empowerment – We trust and equip each other to make decisions that drive progress.
• Be Positive – We bring energy and optimism to every challenge.

Basic Job Functions

Altenloh, Brinck & Co. US, Inc. manufactures TRUFAST® fasteners for commercial roofing and wall systems, and SPAX® fasteners for residential construction. We’re looking for a Technical Product Marketing Specialist – Building Products, to help grow two of our most exciting growth areas: TRUFAST Walls and the Mass Timber category. You’ll create the content and campaigns that position our brands as trusted, go‑to resources for architects, engineers, and contractors – think white papers, CEU courses, case studies, podcasts, and product launches – while also getting hands on with trade shows, collateral, and digital marketing. If you like variety, ownership, and seeing your work show up at industry events and in front of decision‑makers, this is a great fit.

Our Benefits Include

• Free employee medical, dental, and vision insurance @ 30 days
• Eligible to participate in the company’s quarterly incentive plan
• Employee referral ($2,000)
• PTO
• Company match 401k @ 6 months

Essential Responsibilities

• Create technical marketing content (white papers, case studies, CEU courses, videos, podcasts) focused on the building envelope, mass timber, and residential construction.
• Plan and manage industry trade shows, from planning through post-show follow‑up.
• Develop and manage collateral: catalogs, reference guides, sell‑sheets, data sheets, submittals, and OEM partner marketing materials.
• Produce and maintain display materials: product displays, product boards, banner stands, samples, etc.
• Support go‑to‑market strategy and execution for new products, including positioning, messaging, launch content and sales enablement materials.
• Maintain and improve TRUFAST Walls / Mass Timber website content.
• Partner with Digital Marketing Specialist on social media, email marketing and CRM (HubSpot) activities.
• Assist the TRUFAST Marketing Manager with broader campaign execution.
• Support PIM/DAM asset and information management and online spec tools (SpecLink, Conspectus).
• Manage and support of additional marketing programs and initiatives, as needed

Travel

• 10-15% annually (job sites, trade shows, meetings)

Position Requirements

Experience

• 3-7 years in building-products, construction, architecture/engineering, or a related industry association.

Education

• Bachelor’s degree in marketing, communications, construction management, architecture, or engineering – or equivalent experience

Required Skills/Competencies

• Strong writing skills for technical/professional audiences (architects, engineers, specifiers, contractors).
• Comfortable managing multiple projects and vendors independently.
• Ability to execute a variety of marketing activities such as trade shows, collateral materials, product displays & merchandising materials, and digital marketing (website, social media and email marketing).
• Demonstrates a high level of attention to detail ensuring accuracy of work.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Nice To Have

• Experience with exterior wall assemblies/facades or building envelope products.
• HubSpot or similar CRM experience.
• Adobe Creative Suites (Acrobat, InDesign, Photoshop, Illustrator) experience.
• Familiarity with Pattern PIM/DAM, Smartsheet, or Teams.

EOE Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.