Tech Social Growth Manager — Organic & Paid Campaigns

Evlo AI; Washington (District of Columbia); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Evlo AI is seeking a social media lead to own and grow our presence across LinkedIn, X, Instagram, TikTok, and YouTube. You will drive organic growth and paid amplification for both B2B and B2C programs, turning launches and thought leadership into engaging content that fuels engagement and pipeline.

You will sit at the intersection of marketing, product, and communications, translating product launches, customer stories, and leadership into short-form content with designers and marketers.

Formación

• 4–7 years running social media for a B2B or B2C tech brand with demonstrable follower growth and engagement benchmarks.
• Hands-on expertise with paid social buying and optimization on LinkedIn Ads and Meta, including audience building and creative iteration.
• Strong short-form writing skills — able to draft platform-native copy quickly without heavy editing.
• Proficiency with scheduling, social listening, and analytics tools (Sprout Social, Hootsuite, GA4) and comfort reporting on attribution to pipeline.
• Experience producing or directing short video content for social; basic editing skills in CapCut, Premiere, or similar.
• Bachelor’s degree in marketing, communications, or equivalent practical experience.
• Bonus: experience with executive/employee advocacy programs or AI-assisted content workflows; startup experience.

Responsabilidades

• Build and execute the social media calendar across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to product launches and campaign moments.
• Own organic channel growth: develop platform-specific content strategies, run experiments, and report on engagement, reach, and follower metrics monthly.
• Manage paid social campaigns on LinkedIn Ads, Meta, and X, optimizing budgets and creative against CPL and pipeline targets.
• Write, edit, and coordinate short-form content — posts, threads, carousels, and short video — with designers and content marketers.
• Operate the social stack: Sprout Social or Hootsuite for scheduling and listening, GA4 and native analytics for attribution, Dash Hudson or similar for creative testing.
• Monitor social listening and trends daily; flag risks, surface community insights to product and comms teams, and engage with followers and influencers.
• Partner with demand-gen and PR to ensure launch moments land coherently across paid, organic, and executive social channels.

Conocimientos

Social media strategy

Content creation

Performance analytics

B2B/B2C marketing

Short-form writing

Campaign management

Educación

Bachelor’s degree in marketing or communications

Herramientas

Sprout Social

Hootsuite

GA4

Dash Hudson

CapCut

Premiere Pro

LinkedIn Ads

Meta Ads

Descripción del empleo

Evlo AI is seeking a social media lead to own and grow our presence across LinkedIn, X, Instagram, TikTok, and YouTube. You will drive organic growth and paid amplification for both B2B and B2C programs, turning launches and thought leadership into engaging content that fuels engagement and pipeline.

You will sit at the intersection of marketing, product, and communications, translating product launches, customer stories, and leadership into short-form content with designers and marketers.