Tea Category Growth & Strategy Director

United States Digital Space LLC; Atlanta (GA); On-site; USD 218,000 - 247,000; Full time

Job summary

Coca-Cola is seeking a Senior Director of Category Strategy for Tea in Atlanta to shape its global tea portfolio. You will define where to play, how to win, and drive growth, margin, and brand equity across markets.

You will lead cross-functional teams and align with system priorities while translating insights into strategic actions. The role demands a strategic marketing leader with deep CPG experience, comfort operating in ambiguity, and a track record of influencing senior leaders and

Qualifications

• Master's degree in marketing, business or related field.
• 10+ years of brand or marketing experience with global scope.
• Experience managing complex category portfolios.
• Ability to translate objectives into integrated strategies across touchpoints.
• Strong consumer and cultural insights with data and research use.
• Financial acumen with ROI, value chain analysis and portfolio principles.
• Proven track record launching new products to in-market performance.
• Excellent storytelling and senior leadership influence.
• Proven people leadership of marketing teams.
• Fluency in digital, data and AI for modern branding.

Responsibilities

• Lead development and stewardship of the category strategy for TCCC's tea business.
• Act as category champion with end-to-end performance tracking and governance.
• Collaborate with Insight, Strategy, commercial, IMX and innovations teams.
• Lead learning agendas and business planning across regions and markets.
• Articulate and influence long-term innovation roadmaps and partnerships.

Skills

Consumer insights

Strategic thinking

Leadership

Brand strategy

Digital fluency

Communication

Cross-functional collaboration

Global scope

Education

Master's degree in marketing or business

Job description

Coca-Cola is seeking a Senior Director of Category Strategy for Tea in Atlanta to shape its global tea portfolio. You will define where to play, how to win, and drive growth, margin, and brand equity across markets.

You will lead cross-functional teams and align with system priorities while translating insights into strategic actions. The role demands a strategic marketing leader with deep CPG experience, comfort operating in ambiguity, and a track record of influencing senior leaders and