Senior Director, Category Strategy - Tea

United States Digital Space LLC; Atlanta (GA); On-site; USD 218,000 - 247,000; Full time

Job summary

Coca-Cola is seeking a Senior Director of Category Strategy for Tea in Atlanta to shape its global tea portfolio. You will define where to play, how to win, and drive growth, margin, and brand equity across markets.

You will lead cross-functional teams and align with system priorities while translating insights into strategic actions. The role demands a strategic marketing leader with deep CPG experience, comfort operating in ambiguity, and a track record of influencing senior leaders and

Qualifications

• Master's degree in marketing, business or related field.
• 10+ years of brand or marketing experience with global scope.
• Experience managing complex category portfolios.
• Ability to translate objectives into integrated strategies across touchpoints.
• Strong consumer and cultural insights with data and research use.
• Financial acumen with ROI, value chain analysis and portfolio principles.
• Proven track record launching new products to in-market performance.
• Excellent storytelling and senior leadership influence.
• Proven people leadership of marketing teams.
• Fluency in digital, data and AI for modern branding.

Responsibilities

• Lead development and stewardship of the category strategy for TCCC's tea business.
• Act as category champion with end-to-end performance tracking and governance.
• Collaborate with Insight, Strategy, commercial, IMX and innovations teams.
• Lead learning agendas and business planning across regions and markets.
• Articulate and influence long-term innovation roadmaps and partnerships.

Skills

Consumer insights

Strategic thinking

Leadership

Brand strategy

Digital fluency

Communication

Cross-functional collaboration

Global scope

Education

Master's degree in marketing or business

Job description

At the company, we are reimagining how brands grow in a fast-changing world-balancing the power of iconic global brands with the agility of local relevance to create meaningful connections with consumers. Our portfolio spans some of the most recognized brands in the world, and our ambition is to continue growing our consumer base, increasing frequency, and delivering sustainable value across the system.

The Senior Director, Category Strategy - Tea plays a critical role in shaping the future of our tea portfolio by defining clear, differentiated territories that drive growth, relevance, and margin expansion for our Tea category. This role sits at the intersection of global strategy, consumer insight, innovation, and market level execution, translating long-term category ambition into impactful business results.

We are looking for a strategic marketing leader with deep consumer packaged goods experience, with a passion for stewarding categories globally yet building local relevance for our businesses. The ideal candidate brings a growth mindset, strong commercial acumen, and the ability to inspire teams and partners to deliver exceptional brand performance in the TCCC network.

What You'll Do for Us

• Lead the development and stewardship of the category strategy for TCCC's tea business, driving value, volume, share, profit, and long-term category growth by clearly defining where to play and how to win and ensuring alignment with system priorities.
• Act as the category champion across the organization, with full accountability for end to end performance tracking for the category, setting guardrails and governance for the category.
• Collaborate with Human Insight, Strategy, commercial, IMX and innovations teams to uncover deep consumer, cultural and commercial insights that inform category strategy, innovation, and channel activation opportunities.
• Lead learning agendas including business planning on Tea category working closely with the network of category leaders in the OUs and the markets, including understanding/tracking industry wide developments and continuous optimization of our initiatives based on new insights.
• Articulate and influence long-term innovation roadmaps, new business models, and strategic partnership opportunities to win this space.

Requirements & Qualifications

• Master's degree in marketing, business, or a related field.
• 10+ years of brand or marketing experience within consumer packaged goods, with global scope and direct accountability for global or multi-region initiatives.
• Experience managing complex category portfolios and balancing short-term performance with long-term equity building.
• Proven ability to translate marketing objectives into integrated strategies and plans across multiple consumer touchpoints, including point-of-purchase.
• Strong consumer and cultural insight capability, with experience leveraging data, analytics, and research to inform strategy and measure effectiveness.
• Financial acumen, including experience applying return on investment, value chain analysis, and portfolio management principles to marketing decisions.
• Track record of successfully launching new products from concept through commercialization and in-market performance.
• Excellent storytelling and persuasive communication skills, with experience presenting to senior leadership and influencing cross-functional stakeholders.
• Proven people leadership experience, including coaching, developing, and inspiring high-performing marketing teams.
• Digital, data, and artificial intelligence fluency relevant to modern brand building, including media, personalization, and performance optimization.
• Comfort operating in ambiguity, navigating matrixed organizations, and collaborating across cultures and geographies.

What We'll Do for You

• Offer the opportunity to shape the future of a global tea portfolio within one of the world's most respected and influential brand organizations.
• Provide exposure to world-class global marketing leaders, insights, and platforms that expand your network and accelerate your professional growth.
• Enable you to work within a highly creative, collaborative culture that values curiosity, experimentation, and bold thinking.
• Support your development as a strategic brand leader through meaningful work, leadership visibility, and continuous learning opportunities.

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Brand Strategy, Cross-Functional Collaboration, Cultural Insights, Customer Insights, Digital Fluency, Global Marketing Strategy, Market Innovation, People Leadership, Portfolio Management

Pay Range:United States of America: 218,000 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):United States of America

City/Cities:Atlanta

Travel Required:00% - 25%

Relocation Provided:No

Job Posting End Date:August 21, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Pay Range:United States of America: 0 USD - 0 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:20Long-term Incentive reference value is a market-based competitive value for your role