Category Insights Leader: Market Strategy & Analytics

Swirecc; Draper (UT); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Swire Coca-Cola seeks a Senior Manager, Category Insights to lead the Category Market Insights team and drive data-driven portfolio and channel strategy. You will synthesize diverse data sources, craft actionable insights, and present findings to executives.

You will manage analytics development for the total business, leveraging Nielsen/Numerator data and internal scans to grow market share and inform decisions across categories and channels.

Qualifications

• Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field.
• 6+ years experience in producing business intelligence and reporting, sales analysis, strategy development, and project management.
• 4+ years experience creating intuitive insights through data visualization tools.
• 4+ years experience using SQL, Python, or similar to manipulate large data sets.
• 4+ years experience creating compelling storylines from disparate data sources for leadership.
• 4+ years experience using syndicated CPG data or customer scan/loyalty for strategy development.
• 2+ years experience designing and executing primary research (qualitative and quantitative).
• 2+ years experience leading a high performing team.

Responsibilities

• Synthesize data into compelling storylines for portfolio and channel strategy and present to executives.
• Lead team development to identify actionable insights via market and consumer analysis.
• Develop category knowledge using Nielsen, Numerator, and customer data for competitive advantage.
• Design, execute, and analyze insights via qualitative or quantitative research (internal or third-party).
• Translate business questions into research plans.
• Create repository of research, white papers, and dashboards.

Skills

Power BI

Tableau

SQL

Python

Data visualization

Storytelling

ML/AI

Team leadership

CPG data analysis

Research design

Education

Bachelor's degree in Business/Marketing/Economics/Statistics

Tools

Power BI

Tableau

SQL

Python

Snowflake/AWS/Azure

Job description

Swire Coca-Cola seeks a Senior Manager, Category Insights to lead the Category Market Insights team and drive data-driven portfolio and channel strategy. You will synthesize diverse data sources, craft actionable insights, and present findings to executives.

You will manage analytics development for the total business, leveraging Nielsen/Numerator data and internal scans to grow market share and inform decisions across categories and channels.