Customer Insights & Growth Strategy Director

Coca-Cola HBC; Atlanta (GA); Hybrid; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Customer Strategic Insights to lead customer, category, and consumer insight initiatives that shape business strategy and growth. You will translate data into actionable recommendations, partner with sales and marketing teams, and guide high-impact opportunities across channels in a fast-paced environment.

Responsibilities include end-to-end research programs, storytelling to executives, and fostering innovation in insight capabilities.

Qualifications

• Bachelor's degree required; MBA or other advanced degree preferred.
• 8+ years of experience in insights, category management, strategy, consulting, analytics, or related fields.
• Experience within CPG, foodservice, retail, hospitality, or adjacent industries.
• Demonstrated ability to leverage data and insights to influence business strategy, decision-making, and commercial outcomes.
• Experience presenting strategic recommendations to senior leaders, cross-functional stakeholders, and customers.
• Proven success managing complex projects, competing priorities, and multiple stakeholders in a fast-paced environment.
• Experience designing and leading qualitative and quantitative research programs, including management of research budgets.
• Experience working directly with Foodservice & On-Premise customers, channels, or commercial teams.
• Strong track record of translating insights into actionable recommendations that drive growth and business results.

Responsibilities

• Insight Generation & Storytelling: Develop compelling narratives grounded in consumer, customer, category, and industry insights.
• Deliver customer-facing presentations, executive business reviews, industry conference content, and thought leadership that influence business strategy and inspire action.
• Synthesize multiple data sources into a cohesive view of opportunities and growth drivers.
• Strategic Advisor: Identify emerging marketplace, category, consumer, and customer trends that inform business decisions and growth strategies.
• Translate complex data and insights into clear strategic recommendations and action plans.
• Serve as a trusted thought partner to Customers, Sales, Customer Marketing, and cross-functional stakeholders.
• Collaborative Business Planning Partner: Partner directly with customers and customer teams to identify, quantify, and activate high-impact growth opportunities through insight-led business planning.
• Support strategic customer business planning through insights-driven recommendations across assortment, occasion, channel, and growth initiatives.
• Help shape customer-specific and channel-specific growth strategies through fact-based insights.
• Research & Analytics Leader: Lead end-to-end qualitative and quantitative research programs, including business question development, methodology design, supplier management, budget oversight, analysis, storytelling, and activation.
• Connect business questions to the right methodologies, data sources, and analytical approaches.
• Ensure research findings are actionable, relevant, and aligned to business objectives.
• Capability & Innovation Champion: Leverage and advance the organization's insight capabilities, data assets, and analytic tools.
• Stay current on emerging research methods, technologies, and industry best practices.
• Promote adoption of new tools, data sources, and innovative approaches across the organization.
• Cross-Functional Collaborator: Build strong partnerships across teams and influence stakeholders across multiple functions and levels.

Skills

Strategic thinking

Storytelling

Influence across functions

Stakeholder management

Cross-functional collaboration

Problem solving

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Excel

PowerPoint

Power BI

Job description

The Coca-Cola Company is seeking a Director of Customer Strategic Insights to lead customer, category, and consumer insight initiatives that shape business strategy and growth. You will translate data into actionable recommendations, partner with sales and marketing teams, and guide high-impact opportunities across channels in a fast-paced environment.

Responsibilities include end-to-end research programs, storytelling to executives, and fostering innovation in insight capabilities.