Director, Customer Insights & Growth Strategy

The Coca-Cola Company; Atlanta (GA); On-site; USD 140,000 - 190,000; Full time

Job summary

The Coca-Cola Company is seeking a Director of Customer Strategic Insights to lead customer, category, and consumer insight initiatives that shape business strategy and growth. The role blends analytics, primary research, strategic planning, and storytelling to uncover opportunities and influence decision-making across customers and Coca-Cola.

The ideal candidate will translate complex questions into actionable recommendations and drive value for customers and the company through collaboration

Qualifications

• Bachelor's degree required; MBA or other advanced degree preferred.
• 8+ years of experience in insights, category management, strategy, consulting, analytics, or related fields.
• Experience in CPG, foodservice, retail, hospitality, or adjacent industries.
• Ability to leverage data and insights to influence strategy and business outcomes.
• Experience presenting strategic recommendations to senior leaders and customers.
• Proven success managing complex projects with multiple stakeholders.
• Experience designing qualitative and quantitative research programs.

Responsibilities

• Develop compelling narratives grounded in consumer, customer, category, and industry insights.
• Deliver customer-facing presentations, executive reviews, and thought leadership.
• Synthesize data sources into cohesive opportunities and growth drivers.
• Identify trends to inform business decisions and growth strategies.
• Translate insights into practical strategic recommendations and action plans.
• Collaborate with Customers, Sales, Customer Marketing, and cross-functional teams.

Skills

Storytelling

Cross-functional leadership

Executive presentations

Strategic thinking

Data synthesis

Stakeholder management

Insights to growth

Education

Bachelor's degree

MBA or advanced degree

Tools

Power BI

Excel

PowerPoint

Job description

The Coca-Cola Company is seeking a Director of Customer Strategic Insights to lead customer, category, and consumer insight initiatives that shape business strategy and growth. The role blends analytics, primary research, strategic planning, and storytelling to uncover opportunities and influence decision-making across customers and Coca-Cola.

The ideal candidate will translate complex questions into actionable recommendations and drive value for customers and the company through collaboration