Talent Brand Growth Strategist

Matcha; Northern (KY); Hybrid; USD 160,000 - 210,000; Full time

Benefits offered by this job

Equity plan

Job summary

TRM Labs is seeking a Brand Growth Marketing Manager to expand our talent brand reach and community presence. This hands-on role sits at the intersection of growth marketing, channel strategy, and community activation, partnering with the Talent Brand Storyteller to bring content to life across social channels, events, partnerships, and technical communities.

You’ll grow audiences, strengthen community relationships, and translate talent brand initiatives into measurable engagement and pipeline.

Qualifications

• 3–6 years of growth marketing or related experience.
• Experience executing campaigns across social, community, event, or partnership channels.
• Strong project management and the ability to manage multiple initiatives from planning through execution.
• Experience supporting events, sponsorships, meetups, or community programs.
• Familiarity with paid social and digital distribution, particularly LinkedIn.
• Strong written communication and an eye for how content should be adapted across different channels.
• Comfortable using data to evaluate performance and improve campaigns.
• High ownership and resourcefulness, with the ability to move quickly in a high-growth environment.
• Experience engaging engineering or technical audiences is a strong plus.
• Experience using AI tools and agents to accelerate workflows while maintaining quality.

Responsibilities

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels.
• Partner with the Talent + Marketing teams to adapt and distribute content across channels and formats most likely to reach priority talent.
• Coordinate TRM’s presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics.
• Build relationships with technical communities, professional networks, universities, and other talent partners.
• Help produce and host community programs, including meetups, panels, and virtual events.
• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities.
• Track campaign performance, community engagement, and talent pipeline influence; use insights to recommend improvements.
• Identify and test new channels and programs that can expand TRM’s reach with priority talent segments.

Skills

Growth marketing

Community marketing

Employer branding

Event management

Paid social (LinkedIn)

Content adaptation

Data-driven marketing

Project management

Technical audience engagement

AI tooling

Job description

TRM Labs is seeking a Brand Growth Marketing Manager to expand our talent brand reach and community presence. This hands-on role sits at the intersection of growth marketing, channel strategy, and community activation, partnering with the Talent Brand Storyteller to bring content to life across social channels, events, partnerships, and technical communities.

You’ll grow audiences, strengthen community relationships, and translate talent brand initiatives into measurable engagement and pipeline.