Tactical Marketing Manager, Production Ag

AGCO Corporation; United States; A distancia; USD 110.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health care and wellness plans

Dental and vision plans

401(k) Savings Plan with company match

Employee Stock Purchase Plan offering

Paid holidays and paid time off

Health savings and flexible spending

Reimbursement for continuing education

Life insurance and other supplemental

Descripción de la vacante

AGCO seeks a Tactical Marketing Manager in the United States to own strategic pricing, planning, and communications for Massey Ferguson Production Ag Tractor marketing initiatives in North America. You will partner with Product Management to set direction and drive retail and billing results, serving as the expert in tactical actions and launches.

The role is remote, requiring strong analytical and communication skills, plus hands-on knowledge of agricultural equipment.

Formación

• Bachelor’s degree in a business-related field with 8+ years of experience in sales, marketing, and/or product management.
• 5+ years of experience developing and executing sales plans, marketing strategies, product launches, and promotional programs.
• Technical or mechanical background with hands-on knowledge of agricultural equipment and machine functionality.
• Strong communication, presentation, and analytical skills, including proficiency in PowerPoint and intermediate Excel skills.
• Additional strengths include dealer/supplier operations knowledge, agronomy expertise or certification, and project management experience.

Responsabilidades

• Partner with the Marketing Manager to drive brand growth, increase market share, and improve profitability.
• Develop, execute, and monitor tactical marketing campaigns to support business objectives.
• Manage pricing strategies and initiatives to maximize price realization.
• Lead new product launch activities, including planning and execution 12-18 months before launch.
• Set, track, and evaluate retail sales and billing objectives to ensure performance targets are met.

Conocimientos

Analytical skills

Communication skills

Presentation skills

Educación

Bachelor’s degree in business-related field

Herramientas

PowerPoint

Excel

Descripción del empleo

Straightforward and Dependable - Massey Ferguson offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson has been a trusted partner of farmers for 175 years of innovation.

The Tactical Marketing Manager is the key person responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massey Ferguson Production Ag Tractor product lines. This role is also responsible for representing North America in setting the strategic direction for the product lines in support of Product Management and the AMPIP process. The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration.

Your Impact

• Partner with the Marketing Manager to drive brand growth, increase market share, and improve profitability.
• Develop, execute, and monitor tactical marketing campaigns to support business objectives.
• Manage pricing strategies and initiatives to maximize price realization.
• Lead new product launch activities, including planning and execution 12-18 months before launch.
• Set, track, and evaluate retail sales and billing objectives to ensure performance targets are met.

Your Experience and Qualifications

• Bachelor’s degree in a business-related field with 8+ years of experience in sales, marketing, and/or product management.
• 5+ years of experience developing and executing sales plans, marketing strategies, product launches, and promotional programs.
• Technical or mechanical background with hands-on knowledge of agricultural equipment and machine functionality.
• Strong communication, presentation, and analytical skills, including proficiency in PowerPoint and intermediate Excel skills.
• Additional strengths include dealer/supplier operations knowledge, agronomy expertise or certification, and project management experience.

Your Benefits

• Health care and wellness plans
• Dental and vision plans
• 401(k) Savings Plan with company match
• Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
• Paid holidays and paid time off
• Health savings and flexible spending accounts
• Reimbursement for continuing education
• Life insurance and other supplemental insurance plans

Your Workplace

As a designated remote role, this position is primarily performed from a home office, except when business needs require an in-person presence.

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.

AGCO is proud to be an Equal Opportunity Employer. We maintain a drug-free workplace and perform pre-employment substance abuse testing.