Remote Tactical Marketing Lead - Agriculture Growth

AGCO Corporation; Oregon; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health care

Dental & vision

401(k) with company match

Employee Stock Purchase Plan

Paid holidays & PTO

Health savings account

Educational assistance

Life insurance

Job summary

AGCO is seeking a Tactical Marketing Manager to drive pricing, planning, and communications for Massey Ferguson Production Ag Tractor lines. The role supports strategic direction for North America in collaboration with Product Management and the AMPIP process.

The candidate will be the expert in their specialization, guiding others with analysis and collaboration. The position emphasizes driving brand growth, profitability, and market share through tactical campaigns, pricing initiatives, and

Qualifications

• Bachelor’s degree in business-related field with 8+ years in sales/marketing/product management.
• Experience 5+ years developing sales plans, marketing strategies, launches, and promotions.
• Technical or mechanical background with hands-on knowledge of agricultural equipment.

Responsibilities

• Develop, execute, and monitor tactical marketing campaigns to support business objectives.
• Manage pricing strategies to maximize price realization.
• Lead new product launch activities 12-18 months before launch.
• Set, track, and evaluate retail sales and billing objectives to ensure performance targets are met.

Skills

Brand growth strategy

Pricing strategy

Sales planning

Product launches

Cross-functional collaboration

PowerPoint

Excel

Technical knowledge

Communication

Project management

Education

Bachelor’s degree in business or related field

Job description

AGCO is seeking a Tactical Marketing Manager to drive pricing, planning, and communications for Massey Ferguson Production Ag Tractor lines. The role supports strategic direction for North America in collaboration with Product Management and the AMPIP process.

The candidate will be the expert in their specialization, guiding others with analysis and collaboration. The position emphasizes driving brand growth, profitability, and market share through tactical campaigns, pricing initiatives, and