Tactical Marketing Manager, Production Ag

AGCO Corporation; Oregon; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health care

Dental & vision

401(k) with company match

Employee Stock Purchase Plan

Paid holidays & PTO

Health savings account

Educational assistance

Life insurance

Job summary

AGCO is seeking a Tactical Marketing Manager to drive pricing, planning, and communications for Massey Ferguson Production Ag Tractor lines. The role supports strategic direction for North America in collaboration with Product Management and the AMPIP process.

The candidate will be the expert in their specialization, guiding others with analysis and collaboration. The position emphasizes driving brand growth, profitability, and market share through tactical campaigns, pricing initiatives, and

Qualifications

• Bachelor’s degree in business-related field with 8+ years in sales/marketing/product management.
• Experience 5+ years developing sales plans, marketing strategies, launches, and promotions.
• Technical or mechanical background with hands-on knowledge of agricultural equipment.

Responsibilities

• Develop, execute, and monitor tactical marketing campaigns to support business objectives.
• Manage pricing strategies to maximize price realization.
• Lead new product launch activities 12-18 months before launch.
• Set, track, and evaluate retail sales and billing objectives to ensure performance targets are met.

Skills

Brand growth strategy

Pricing strategy

Sales planning

Product launches

Cross-functional collaboration

PowerPoint

Excel

Technical knowledge

Communication

Project management

Education

Bachelor’s degree in business or related field

Job description

Straightforward and Dependable - Massey Ferguson offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson has been a trusted partner of farmers for 175 years of innovation.

The Tactical Marketing Manager is the key person responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massey Ferguson Production Ag Tractor product lines. This role is also responsible for representing North America in setting the strategic direction for the product lines in support of Product Management and the AMPIP process. The candidate will be considered the expert in their area of specialization; others will come to this individual for their point-of-view, analysis, and collaboration.

Your Impact

Partner with the Marketing Manager to drive brand growth, increase market share, and improve profitability.

• Develop, execute, and monitor tactical marketing campaigns to support business objectives.
• Manage pricing strategies and initiatives to maximize price realization.
• Lead new product launch activities, including planning and execution 12-18 months before launch.
• Set, track, and evaluate retail sales and billing objectives to ensure performance targets are met.

Your Experience and Qualifications

• Bachelor’s degree in a business-related field with 8+ years of experience in sales, marketing, and/or product management.
• 5+ years of experience developing and executing sales plans, marketing strategies, product launches, and promotional programs.
• Technical or mechanical background with hands‑on knowledge of agricultural equipment and machine functionality.
• Strong communication, presentation, and analytical skills, including proficiency in PowerPoint and intermediate Excel skills.
• Additional strengths include dealer/supplier operations knowledge, agronomy expertise or certification, and project management experience.

Your Benefits

• Health care and wellness plans
• Dental and vision plans
• 401(k) Savings Plan with company match
• Employee Stock Purchase Plan offering eligible employees the ability to purchase AGCO stock at a discounted price
• Paid holidays and paid time off
• Health savings and flexible spending accounts
• Reimbursement for continuing education
• Life insurance and other supplemental insurance plans

Your Workplace

As a designated remote role, this position is primarily performed from a home office, except when business needs require an in‑person presence.

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.

AGCO is proud to be an Equal Opportunity Employer. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.