SVP Director of Marketing

Burnett Specialists Staffing | Recruiting; Houston (TX); On-site; USD 150,000 - 165,000; Full time

Job summary

Burnett Specialists Staffing | Recruiting seeks a Senior Vice President / Director of Marketing in Northwest Houston to lead a strategic, data-driven marketing function and drive business growth through innovative campaigns. The role focuses on customer acquisition, engagement, retention, and revenue growth across digital channels.

The ideal candidate has a proven track record in fintech or financial services marketing, strong analytics, and the ability to align marketing with organizational

Qualifications

• Proven track record in digital marketing with measurable results in customer acquisition and revenue growth.
• Experience managing paid digital campaigns, social media, search marketing, and analytics.
• Strong ROI focus and data-driven decision making.
• Ability to align marketing with business goals and lead cross-functional teams.

Responsibilities

• Develop and execute marketing strategies focused on customer growth and revenue expansion.
• Lead digital marketing initiatives across paid media, social, search, email, website, and other channels.
• Use data, analytics, and performance metrics to optimize campaigns and ROI.
• Lead and develop the marketing team and ensure brand consistency across channels.
• Collaborate with sales, operations, product, and other functions to drive growth.

Skills

Digital marketing

Analytics

Leadership

Budget management

Team mentoring

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

A growing financial services company in Northwest Houston is seeking a strategic, results-driven Senior Vice President / Director of Marketing to lead its marketing function and drive business growth through innovative, data-driven marketing strategies.

This is an exciting opportunity for a proven marketing leader who has successfully developed and executed digital marketing campaigns that increase customer acquisition, strengthen brand awareness, and deliver measurable business results. The ideal candidate brings a strong track record of leveraging digital channels, analytics, and creative strategies to reach target audiences and generate growth.

Candidates with backgrounds in fintech, major banks, financial services, or other industries with sophisticated digital marketing programs are encouraged to apply. Experience in financial services is beneficial, but a demonstrated record of digital marketing success is the priority.

Key Responsibilities

• Develop and execute comprehensive marketing strategies focused on customer acquisition, engagement, retention, and revenue growth.
• Lead digital marketing initiatives across paid media, social media, search, email, website, and other relevant channels.
• Use data, analytics, and performance metrics to optimize campaigns, improve conversion rates, and maximize marketing ROI.
• Identify new opportunities to expand market reach, generate leads, and promote products and services.
• Stay current on emerging digital marketing trends, technologies, and best practices to maintain a competitive advantage.

Marketing Leadership & Brand Development

• Lead and develop the marketing team, establishing clear objectives, priorities, and performance expectations.
• Oversee the development of creative campaigns, advertising, content, and promotional materials that strengthen brand positioning and differentiate the organization.
• Ensure consistent brand messaging and high-quality execution across all marketing channels.
• Foster collaboration across departments to align marketing initiatives with overall business objectives.

Strategic Planning & Budget Management

• Partner with executive leadership to establish marketing goals, annual plans, budgets, and key performance indicators.
• Manage marketing expenditures and allocate resources effectively to maximize campaign performance and return on investment.
• Evaluate campaign results, customer trends, and market data to identify opportunities for improvement.
• Prepare performance reports and communicate results, progress, and recommendations to senior leadership.

Customer Experience & Business Development

• Evaluate the customer journey and identify opportunities to improve engagement, accessibility, and the overall customer experience.
• Collaborate with sales, operations, product, and other business leaders to develop and promote products and services.
• Use customer insights, market research, and competitive analysis to inform marketing decisions and identify growth opportunities.
• Build and maintain productive relationships with vendors, business partners, and industry professionals.

Compliance & Operational Excellence

• Ensure marketing campaigns, communications, and promotional materials meet applicable regulatory requirements and company policies.
• Establish processes that support quality control, brand consistency, and effective campaign execution.
• Monitor marketing performance and ensure initiatives are delivered on time and aligned with established objectives.

Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Progressive marketing leadership experience, including responsibility for developing and executing marketing strategies.
• Demonstrated success in digital marketing, with measurable results in customer acquisition, lead generation, conversion, or revenue growth.
• Experience managing paid digital campaigns, social media, search marketing, and performance analytics.
• Strong understanding of marketing metrics, campaign optimization, customer behavior, and ROI measurement.
• Experience leading, mentoring, and developing a marketing team.
• Proven ability to manage budgets, prioritize initiatives, and align marketing strategies with business goals.
• Excellent communication, leadership, analytical, and project management skills.
• Ability to collaborate effectively with executive leadership and cross-functional teams.
• Base salary of $150,000 - $165,000, depending on experience.
• Senior leadership opportunity with a growing financial services organization.
• Opportunity to shape marketing strategy, lead a team, and make a direct impact on business growth.