SVP of Marketing & Growth — Data-Driven Digital Leader

Burnett Specialists; Houston (TX); On-site; USD 150,000 - 165,000; Full time

Job summary

Burnett Specialists in Northwest Houston is seeking a Senior Vice President / Director of Marketing to lead its marketing function and drive growth through innovative, data-driven strategies. The role focuses on customer acquisition, engagement, and revenue, leveraging analytics to optimize campaigns across paid media, social, search, email, and web channels.

The ideal candidate has a strong track record in fintech or financial services marketing, with experience building high-performing teams

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Progressive marketing leadership experience developing and executing marketing strategies.
• Demonstrated success in digital marketing with measurable results in acquisition, lead gen, conversion, or revenue growth.
• Experience managing paid digital campaigns, social media, search marketing, and performance analytics.
• Strong understanding of marketing metrics, campaign optimization, and ROI measurement.

Responsibilities

• Develop and execute comprehensive marketing strategies focusing on customer acquisition, engagement, retention, and revenue growth.
• Lead digital marketing initiatives across paid media, social, search, email, website, and other channels.
• Use data and performance metrics to optimize campaigns and maximize ROI.
• Collaborate across departments to align marketing with business goals.
• Manage budgets and ensure campaigns are delivered on time and within plan.

Skills

Digital marketing

Data analytics

Customer acquisition

Team leadership

Budget management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Analytics tools

CRM platforms

Job description

Burnett Specialists in Northwest Houston is seeking a Senior Vice President / Director of Marketing to lead its marketing function and drive growth through innovative, data-driven strategies. The role focuses on customer acquisition, engagement, and revenue, leveraging analytics to optimize campaigns across paid media, social, search, email, and web channels.

The ideal candidate has a strong track record in fintech or financial services marketing, with experience building high-performing teams