SVP Director of Marketing

Burnett Specialists; Houston (TX); On-site; USD 150,000 - 165,000; Full time

Job summary

Burnett Specialists in Northwest Houston is seeking a Senior Vice President / Director of Marketing to lead its marketing function and drive growth through innovative, data-driven strategies. The role focuses on customer acquisition, engagement, and revenue, leveraging analytics to optimize campaigns across paid media, social, search, email, and web channels.

The ideal candidate has a strong track record in fintech or financial services marketing, with experience building high-performing teams

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Progressive marketing leadership experience developing and executing marketing strategies.
• Demonstrated success in digital marketing with measurable results in acquisition, lead gen, conversion, or revenue growth.
• Experience managing paid digital campaigns, social media, search marketing, and performance analytics.
• Strong understanding of marketing metrics, campaign optimization, and ROI measurement.

Responsibilities

• Develop and execute comprehensive marketing strategies focusing on customer acquisition, engagement, retention, and revenue growth.
• Lead digital marketing initiatives across paid media, social, search, email, website, and other channels.
• Use data and performance metrics to optimize campaigns and maximize ROI.
• Collaborate across departments to align marketing with business goals.
• Manage budgets and ensure campaigns are delivered on time and within plan.

Skills

Digital marketing

Data analytics

Customer acquisition

Team leadership

Budget management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Analytics tools

CRM platforms

Job description

About the Opportunity

A growing financial services company in Northwest Houston is seeking a strategic, results-driven Senior Vice President / Director of Marketing to lead its marketing function and drive business growth through innovative, data-driven marketing strategies. This is an exciting opportunity for a proven marketing leader who has successfully developed and executed digital marketing campaigns that increase customer acquisition, strengthen brand awareness, and deliver measurable business results. The ideal candidate brings a strong track record of leveraging digital channels, analytics, and creative strategies to reach target audiences and generate growth. Candidates with backgrounds in fintech, major banks, financial services, or other industries with sophisticated digital marketing programs are encouraged to apply. Experience in financial services is beneficial, but a demonstrated record of digital marketing success is the priority.

Key Responsibilities

Digital Marketing & Growth Strategy

• Develop and execute comprehensive marketing strategies focused on customer acquisition, engagement, retention, and revenue growth.
• Lead digital marketing initiatives across paid media, social media, search, email, website, and other relevant channels.
• Use data, analytics, and performance metrics to optimize campaigns, improve conversion rates, and maximize marketing ROI.
• Identify new opportunities to expand market reach, generate leads, and promote products and services.
• Stay current on emerging digital marketing trends, technologies, and best practices to maintain a competitive advantage.

Marketing Leadership & Brand Development

• Lead and develop the marketing team, establishing clear objectives, priorities, and performance expectations.
• Oversee the development of creative campaigns, advertising, content, and promotional materials that strengthen brand positioning and differentiate the organization.
• Ensure consistent brand messaging and high-quality execution across all marketing channels.
• Foster collaboration across departments to align marketing initiatives with overall business objectives.

Strategic Planning & Budget Management

• Partner with executive leadership to establish marketing goals, annual plans, budgets, and key performance indicators.
• Manage marketing expenditures and allocate resources effectively to maximize campaign performance and return on investment.
• Evaluate campaign results, customer trends, and market data to identify opportunities for improvement.
• Prepare performance reports and communicate results, progress, and recommendations to senior leadership.

Customer Experience & Business Development

• Evaluate the customer journey and identify opportunities to improve engagement, accessibility, and the overall customer experience.
• Collaborate with sales, operations, product, and other business leaders to develop and promote products and services.
• Use customer insights, market research, and competitive analysis to inform marketing decisions and identify growth opportunities.
• Build and maintain productive relationships with vendors, business partners, and industry professionals.

Compliance & Operational Excellence

• Ensure marketing campaigns, communications, and promotional materials meet applicable regulatory requirements and company policies.
• Establish processes that support quality control, brand consistency, and effective campaign execution.
• Monitor marketing performance and ensure initiatives are delivered on time and aligned with established objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Progressive marketing leadership experience, including responsibility for developing and executing marketing strategies.
• Demonstrated success in digital marketing, with measurable results in customer acquisition, lead generation, conversion, or revenue growth.
• Experience managing paid digital campaigns, social media, search marketing, and performance analytics.
• Strong understanding of marketing metrics, campaign optimization, customer behavior, and ROI measurement.
• Experience leading, mentoring, and developing a marketing team.
• Proven ability to manage budgets, prioritize initiatives, and align marketing strategies with business goals.
• Excellent communication, leadership, analytical, and project management skills.
• Ability to collaborate effectively with executive leadership and cross-functional teams.

Compensation & Opportunity

Base salary of $150,000–$165,000, depending on experience. Bonus potential. Senior leadership opportunity with a growing financial services organization. Opportunity to shape marketing strategy, lead a team, and make a direct impact on business growth.

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