Senior Marketing Leader

Freeman+Leonard; United States; On-site; USD 120,000 - 165,000; Full time

Job summary

Freeman+Leonard is seeking a Senior Marketing Manager to lead integrated programs that support business goals, engage customers, and maintain a consistent brand presence in the financial services sector.

The role blends strategic planning, team leadership, and hands-on execution, requiring 10–15 years of progressive marketing experience, including financial services, and a willingness to relocate to the Dallas–Fort Worth area.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related discipline.
• 10–15 years of progressive marketing experience; financial services marketing experience strongly preferred.
• 3–5 years of experience managing and developing direct reports.
• Demonstrated ability to connect marketing strategy with day-to-day execution across multiple channels.

Responsibilities

• Develop and execute marketing plans aligned with business objectives and local market needs.
• Manage multiple initiatives from initial planning through launch, overseeing timelines, deliverables, and results.
• Lead, coach, and develop a marketing team while coordinating with colleagues across creative, communications, digital, and events.
• Partner with business leaders and customer-facing teams to identify marketing opportunities and recommend effective approaches.
• Oversee customer and employee communications covering product updates, operational changes, compliance-related topics, and other business developments.
• Guide the development of sales presentations, promotional materials, and content for physical and digital channels.
• Maintain consistent messaging, visual standards, and accuracy across marketing materials.
• Direct paid advertising programs across digital, print, broadcast, and out-of-home channels, including creative development, execution, and performance reporting.
• Manage relationships with agencies, media contacts, and other external marketing partners.
• Collaborate on customer events and local marketing activities that support business relationships and brand visibility.
• Oversee email campaigns and marketing content within customer-facing digital platforms.
• Adjust marketing priorities and plans based on stakeholder input, campaign performance, and evolving business needs.

Skills

Strong writing

Presentations

Interpersonal skills

Analytical thinking

Decision making

Collaboration

Organizational skills

Education

Bachelor's degree in marketing or related

Tools

Microsoft Office

Content Management Systems

Collaboration platforms

Job description

Our client, a financial services organization, is seeking a Senior Marketing Manager to lead integrated marketing programs that support business goals, engage customers, and maintain a consistent brand presence.

** Must have 10+ years’ experience in commercial banking to be considered

** Must reside in or be willing to relocate to DFW

This role combines strategic planning, team leadership, and hands-on execution. Working with senior leaders and business partners, you’ll translate organizational priorities into campaigns, communications, and sales tools across multiple markets.

Responsibilities

• Develop and execute marketing plans aligned with business objectives and local market needs.
• Manage multiple initiatives from initial planning through launch, overseeing timelines, deliverables, and results.
• Lead, coach, and develop a marketing team while coordinating with colleagues across creative, communications, digital, and events.
• Partner with business leaders and customer-facing teams to identify marketing opportunities and recommend effective approaches.
• Oversee customer and employee communications covering product updates, operational changes, compliance-related topics, and other business developments.
• Guide the development of sales presentations, promotional materials, and content for physical and digital channels.
• Maintain consistent messaging, visual standards, and accuracy across marketing materials.
• Direct paid advertising programs across digital, print, broadcast, and out-of-home channels, including creative development, execution, and performance reporting.
• Manage relationships with agencies, media contacts, and other external marketing partners.
• Collaborate on customer events and local marketing activities that support business relationships and brand visibility.
• Oversee email campaigns and marketing content within customer-facing digital platforms.
• Adjust marketing priorities and plans based on stakeholder input, campaign performance, and evolving business needs.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or a related discipline.
• 10–15 years of progressive marketing experience; financial services marketing experience strongly preferred.
• 3–5 years of experience managing and developing direct reports.
• Demonstrated ability to connect marketing strategy with day-to-day execution across multiple channels.
• Strong writing, presentation, and interpersonal skills, with the ability to collaborate effectively with senior leaders and colleagues across functions.
• Sound judgment and professionalism when representing an organization and its brand.
• Excellent organizational skills and attention to detail, with the ability to manage competing deadlines and multiple projects.
• Proficiency with Microsoft Office; familiarity with content management systems and internal collaboration platforms is a plus.
• A collaborative approach and willingness to contribute across a broad range of marketing needs.
• Strong analytical, problem-solving, and decision-making skills.