Head of Brand Marketing

Evenflo Company, Inc.; Canton (MA); On-site; USD 150,000 - 210,000; Full time

Job summary

Evenflo Company, Inc. is seeking an experienced Head of Marketing to lead our marketing initiatives and drive company growth from Massachusetts.

The role requires strategic leadership, hands-on execution across brand, digital, product marketing, and partnerships, and a data-driven approach to maximize ROI. The ideal candidate will have 8–10 years in senior marketing roles, a track record of building high-performing teams, and a strong understanding of both digital and traditional channels.

Qualifications

• 8-10 years of proven track record of success in a senior marketing role, preferably as a Sr. Director or VP of Marketing.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Strategic thinker with the ability to develop and implement innovative marketing strategies.
• Deep understanding of various marketing channels, including digital and traditional methods.
• Analytical mindset with proficiency in leveraging data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments and levels.
• Bachelor’s degree in marketing, Business Administration, or relevant field (master’s degree preferred).

Responsibilities

• Develop and Implement Marketing Strategies: Create comprehensive marketing plans aligned with the company's objectives, leveraging market research, consumer insights, and industry trends to drive growth and brand awareness.
• Team Leadership and Management: Lead and inspire a high-performing marketing team, providing guidance, mentorship, and strategic direction. Foster a collaborative and innovative work environment to maximize team potential.
• Brand Management: Oversee brand development, ensuring consistency across all channels and touchpoints. Define and maintain the brand identity, messaging, and positioning strategies.
• Digital Marketing and Online Presence: Drive digital marketing efforts, including SEO, SEM, social media, email marketing, and content strategies. Analyze digital metrics to optimize performance and ROI.
• Product Marketing: Collaborate with product teams to develop and execute product marketing strategies, including product launches, positioning, and messaging.
• Partnerships and Campaigns: Identify and cultivate strategic partnerships and collaborations to expand brand reach. Plan and execute marketing campaigns across various channels to engage target audiences effectively.
• Budget Management: Manage and allocate marketing budgets effectively, optimizing spending across different channels and campaigns while ensuring a strong return on investment.
• Performance Analysis and Reporting: Monitor and analyze marketing performance metrics, providing regular reports to the executive team. Use insights to refine strategies and improve marketing effectiveness.

Skills

Leadership

Strategic thinking

Data-driven

Communication

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Job description

We are seeking an experienced and strategic Head of Marketing to lead our marketing initiatives and drive the growth of our company. The ideal candidate will possess a strong blend of leadership, creativity, and analytical skills to develop and execute innovative marketing strategies that align with our business goals.

General Responsibilities:

• Develop and Implement Marketing Strategies: Create comprehensive marketing plans aligned with the company's objectives, leveraging market research, consumer insights, and industry trends to drive growth and brand awareness.
• Team Leadership and Management: Lead and inspire a high-performing marketing team, providing guidance, mentorship, and strategic direction. Foster a collaborative and innovative work environment to maximize team potential.
• Brand Management: Oversee brand development, ensuring consistency across all channels and touchpoints. Define and maintain the brand identity, messaging, and positioning strategies.
• Digital Marketing and Online Presence: Drive digital marketing efforts, including SEO, SEM, social media, email marketing, and content strategies. Analyze digital metrics to optimize performance and ROI.
• Product Marketing: Collaborate with product teams to develop and execute product marketing strategies, including product launches, positioning, and messaging.
• Partnerships and Campaigns: Identify and cultivate strategic partnerships and collaborations to expand brand reach. Plan and execute marketing campaigns across various channels to engage target audiences effectively.
• Budget Management: Manage and allocate marketing budgets effectively, optimizing spending across different channels and campaigns while ensuring a strong return on investment.
• Performance Analysis and Reporting: Monitor and analyze marketing performance metrics, providing regular reports to the executive team. Use insights to refine strategies and improve marketing effectiveness.

Required Experience

• 8-10 years of proven track record of success in a senior marketing role, preferably as a Sr. Director or VP of Marketing.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Strategic thinker with the ability to develop and implement innovative marketing strategies.
• Deep understanding of various marketing channels, including digital and traditional methods.
• Analytical mindset with proficiency in leveraging data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments and levels.
• Bachelor’s degree in marketing, Business Administration, or relevant field (master’s degree preferred).

Qualifications

Education

Required

Bachelors or better in Marketing or related field.

Preferred

Masters or better in Marketing Management or related field.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.