Marketing Manager

Connectly Recruiting; Baton Rouge (LA); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Baton Rouge is seeking a Marketing Manager to drive strategic marketing initiatives. The successful candidate will develop a marketing strategy, lead a team, and enhance brand engagement. Ideal for a creative individual with over 5 years of leadership experience in marketing, preferably in finance. This hybrid role offers flexibility after an initial onsite integration period. Join us to influence growth and innovation in a mission-driven environment.

Qualifications

• 5+ years of progressive marketing leadership experience.
• Experience within financial services or member-based organization is a plus.
• Proven ability to design and execute integrated marketing campaigns.

Responsibilities

• Develop and execute the organization’s strategic marketing plan.
• Lead brand, content, and digital marketing initiatives.
• Track and evaluate the performance of campaigns.

Skills

Digital marketing expertise

Leadership skills

Brand development

Strategic planning

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM systems

Adobe Creative Suite

Job description

Our client, a leading financial institution dedicated to improving the financial well‑being of its members, is seeking a dynamic and strategic Marketing Manager to lead the organization’s marketing function into a new era of growth and innovation. This is a pivotal opportunity for a creative marketing professional ready to bring fresh ideas, digital savvy, and strategic leadership to a trusted Louisiana‑based organization.

About the Role

The Marketing Manager will oversee all aspects of marketing strategy, brand development, and digital engagement. Reporting to a C‑suite executive, this individual will lead a talented team including a Content Manager, Brand Manager, and Marketing Coordinator. Together they will drive campaigns that elevate visibility, deepen member engagement, and strengthen brand loyalty.

In the first year, this leader will play a key role in developing and executing a forward‑thinking marketing strategy that supports the organization’s overall growth objectives and positions it for long‑term success.

Key Responsibilities

• Develop and execute the organization’s strategic marketing plan, ensuring alignment with overall business goals.
• Lead brand, content, and digital marketing initiatives across channels including web, email, social, and paid media.
• Oversee all creative direction, content development, and digital presence to ensure a consistent and compelling brand message.
• Collaborate closely with internal teams to drive acquisition, retention, and engagement.
• Track and evaluate the performance of campaigns, adjusting strategy as needed for maximum effectiveness.
• Manage department budget, vendor relationships, and performance analytics.
• Coach and develop the marketing team, fostering innovation, collaboration, and professional growth.

What Makes This Role Exciting

This position offers the opportunity to shape the next chapter of marketing for a respected and community‑minded organization. The successful candidate will have the freedom to introduce innovative strategies, strengthen digital presence, and make a lasting impact in a mission‑driven environment.

Ideal Candidate Profile

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of progressive marketing leadership experience.
• Experience within a financial services or member‑based organization is a plus!
• Proven ability to design and execute integrated marketing campaigns that drive measurable results.
• Strong digital marketing expertise, including SEO, SEM, email, and social media.
• Experience with CRM systems, analytics, and Adobe Creative Suite.
• Excellent communication and leadership skills; collaborative and hands‑on leader who inspires creativity and accountability.

This is a hybrid role based in Baton Rouge, LA. The selected candidate will be expected to work onsite for the first six months to integrate with the team and culture, after which a flexible hybrid schedule will be available.

Why Join Our Client

You’ll be stepping into a role where your ideas and leadership will directly influence the organization’s growth strategy and brand direction. This is your chance to lead meaningful initiatives, empower a talented team, and help shape the organization’s future in a competitive and evolving marketplace.