Supervisor, Search Engine Marketing

Horizon Media Inc.; New York (NY); Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Discretionary bonus

Retirement savings plan

Unlimited PTO

Mental health resources

Pet and childcare resources

Job summary

Horizon Media Inc. in New York is seeking a data-driven SEM professional to lead client Search programs and deliver strategic recommendations. You will manage analyst resources, analyze performance, and synthesize strategy for presentations to senior leadership.

The role emphasizes advanced Excel, QA of campaigns, and collaboration with cross-functional teams. A hybrid work model in a dynamic, award‑winning agency culture is offered.

Qualifications

• 2.5+ years’ experience directly related to Search Engine Marketing with a focus on direct response campaigns.
• 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages.
• Advanced Excel skills and strong quantitative aptitude.
• Bachelor’s degree in marketing, communications, finance, analytics, or related field.

Responsibilities

• Act as main day-to-day contact for the client, providing strategic recommendations and analysis.
• Manage the execution of clients’ Search programs, including resources assigned to accounts.
• Analyze performance data and provide insights and action plans.
• Develop Paid Search strategy and testing methodology with senior leadership and present it compellingly.
• Contribute to team training and cross-learning sessions.
• Manage daily relationships with key search engine representatives.
• Support new business initiatives.

Skills

SEM experience

Analytical skills

Written & verbal communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in marketing/related field

Tools

Marin

Kenshoo

DS3

Google Analytics

SiteCatalyst

Job description

Job Description Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

• 30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
• 25% - Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts.
• 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
• 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats.
• 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
• 3% - Manage daily relationships with key search engine representatives.
• 2% - Provide support on new business initiatives.

Who You Are

A dot connecter, able to marry strategic thought and tactical objectives. Eager to advance problem solving skills, with the ability to be solutions oriented. A self-starter strong writer and communicator. A detailed oriented individual. An independent worker with strong time management and organization skills. A desire to be nimble and flexible to succeed in a fast-paced environment. A strong team player, willing to roll up your sleeves. A business mature individual. Eager to guide and mentor team members. A supporter of and advocate for diversity, equity and inclusion.

Preferred Skills & Experience

2.5+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.). 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.). Desire and aptitude for training, motivating and managing individuals at multiple levels. Advanced quantitative skills and aptitude including advanced Excel skills. An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. Excellent organizational skills and the ability to juggle multiple responsibilities. Bachelors degree in relevant or related field (marketing, communications, finance, analytics, etc.).

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

#LI-SG2 #LI-HYBRID Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range $85,000.00 - $105,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Want to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success. Follow up on Instagram and LinkedIn.