Senior Analyst, Search Engine Marketing

Horizon Media Inc.; New York (NY); On-site; USD 64,350 - 80,000; Full time

Benefits offered by this job

Health insurance coverage

Life and disability insurance

Retirement savings plans

Unlimited paid time off

Mental health resources

Job summary

Horizon Media Inc. based in New York City is hiring for a role focusing on Paid Search campaigns including Google AdWords and Yahoo!. The successful candidate will have 1.5+ years of experience in Search Engine Marketing and strong analytical skills.

Responsibilities encompass creating, tracking, and optimizing search campaigns while reporting performance insights and supporting business opportunities. The company promotes diversity and offers competitive benefits including health coverage and unlimited PTO.

Qualifications

• 1.5+ years' direct Search Engine Marketing experience.
• Exceptional quantitative and analytical skills.
• Strong communication and organizational abilities.

Responsibilities

• Create and optimize Paid Search campaigns.
• Develop bidding strategies and keyword management.
• Generate performance reports and recognize data anomalies.
• Lead weekly reporting calls and support management.

Skills

Search Engine Marketing

Analytical skills

Excel skills

Interpersonal communication

Organizational skills

Job description

Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its culture, Horizon is consistently named to prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, together.

What You’ll Do

• 40% – Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
• 20% – Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
• 15% – Assist in generating weekly, bi‑weekly, monthly, and quarterly performance reports for all clients, and recognize and troubleshoot data anomalies.
• 10% – Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
• 10% – Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
• 5% – Provide consistent and effective support to Manager level and above on forecasting and new business opportunities.

Who You Are

• A dot connecter, able to marry strategic thought and tactical objectives.
• Eager to advance problem solving skills, with the ability to be solutions oriented.
• A self‑starter, takes initiative.
• A strong writer and communicator.
• Able to actively seek out and implement feedback.
• A hyper detail‑oriented individual.
• An independent worker with strong time management and organization skills.
• A desire to be nimble and flexible to succeed in a fast‑paced and ever‑changing environment.
• A strong team player, willing to roll up your sleeves.
• A business mature individual who exudes professionalism and respect.
• Committed to the success of your team.
• Eager to guide and manage team members, will lead by example.
• A supporter of and advocate for diversity, equity and inclusion.

Preferred Skills & Experience

• 1.5+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast‑growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.

Salary Range

$64,350.00 - $80,000.00

Benefits

• Health insurance coverage.
• Life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance.
• Childcare resources.
• Identity theft insurance.
• Fertility assistance programs.
• Fitness reimbursement.

Equal Employment Opportunity

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Disclaimer

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.