Senior Analyst, Search Engine Marketing

Horizon Media; New York (NY); On-site; USD 66,300 - 76,245; Full time

Benefits offered by this job

Health insurance

Life & disability insurance

Retirement plans

Unlimited PTO

Wellness resources

Pet insurance

Childcare resources

Fertility assistance

Fitness reimbursement

Job summary

Horizon Media, based in New York, is looking for a passionate SEM specialist to create, manage and optimize paid search campaigns across Google and other engines. You will analyze performance data, refine bidding strategies and contribute to weekly client reporting.

Ideal candidates have 1.5+ years in SEM, strong Excel skills, and excellent written communication. This role offers a fast-paced environment, collaborative team culture, and exposure to leading advertising tech platforms.

Qualifications

• 1.5+ years of SEM experience across major engines.
• Strong Excel and data analysis skills.
• Excellent written and verbal communication.

Responsibilities

• Create, optimize and track paid search campaigns across multiple engines.
• Develop reporting and analyze data for client performance.

Skills

SEM experience

Advanced Excel

Written communication

Time management

Team player

Tools

DS3

Marin

Kenshoo

InsideVault

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by BillKoenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crains New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

What You'll Do

• 40% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
• 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
• 15% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
• 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
• 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
• 5% - Provide consistent and effective support to Manager level and above on forecasting and new business opportunities.

Who You Are

• A dot connecter, able to marry strategic thought and tactical objectives
• Eager to advance problem solving skills, with the ability to be solutions oriented
• A self-starter, takes initiative
• A strong writer and communicator
• Able to actively seek out and implement feedback
• A hyper detailed oriented individual
• An independent worker with strong time management and organization skills
• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
• A strong team player, willing to roll up your sleeves
• A business mature individual who exudes professionalism and respect
• Committed to the success of your team
• Eager to guide and manage team members, will lead by example
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 1.5+ years' directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
• Exceptional quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $85,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.