Analyst, Search Engine Marketing

Horizon Media

New York (NY)

On-site

USD 66,300 - 85,000

Full time

14 days+

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Benefits offered by this job

Discretionary bonus

Health insurance coverage

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited paid time off

Mental health resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media, headquartered in New York City, is seeking a paid search specialist to manage and optimize SEM campaigns across Google, Yahoo, Bing and more. You will use ds3, Marin, Kenshoo and InsideVault to drive performance for multiple clients and deliver measurable results.

Ideal candidates have 6 months to 1+ year of SEM experience, strong Excel and analytical skills, and the ability to communicate clearly with clients and teammates in a fast-paced environment at Horizon Media.

Qualifications

6 months to 1+ years’ directly related Search Engine Marketing (SEM) experience.
Excellent Excel skills.
Enthusiasm for learning about SEM on a fast-growing, thriving team.
Exceptional analytical skills to measure SEM success.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.

Responsibilities

Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.

Skills

SEM experience

Advanced Excel

Analytical skills

Written communication

Organizational skills

Team collaboration

Tools

DS3

Marin

Kenshoo

InsideVault

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by BillKoenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

50% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
10% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.

Who You Are

A dot connecter, able to marry strategic thought and tactical objectives
Eager to advance problem solving skills, with the ability to be solutions oriented
A self-starter, takes initiative
A strong writer and communicator
Able to actively seek out and implement feedback
A hyper detailed oriented individual
An independent worker with strong time management and organization skills
A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
A strong team player, willing to roll up your sleeves
A business mature individual who exudes professionalism and respect
Committed to the success of your team
Eager to guide and manage team members, will lead by example
A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

6 months to 1+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
Exceptional quantitative skills and aptitude including advanced Excel skills.
An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

#HM

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $85,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits.