Associate, Integrated Investment

Horizon Media Inc.; New York (NY); On-site; USD 66,300 - 80,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Unlimited PTO

Life & disability insurance

Holidays

Job summary

Horizon Media Inc. in New York is seeking a digital media professional to help shape strategy, planning and execution across video, display and programmatic channels. You will collaborate with assistants, senior associates and partners to develop plans and monitor performance.

The ideal candidate has 1–2 years of active buying and planning experience, strong media math, and familiarity with Prisma. You will manage budgets, report results, and mentor junior team members in a fast-paced

Qualifications

• 1–2 years of active buying and planning experience.
• Experience with national buying across both linear and digital.
• Background in analyzing and managing buys toward campaign performance metrics.
• Strong proficiency in Media Math.
• Experience using Prisma and familiarity with ad servers/tools.

Responsibilities

• Develop digital media strategy and plans across channels.
• Negotiate and steward media buys across multiple accounts.
• Set up and manage programmatic campaigns; ensure correct tagging and trafficking.
• Monitor, report and optimize campaign performance and budgets.
• Lead reconciliation, billing support and provide client-ready insights.
• Mentor and collaborate with teammates to improve processes and outcomes.

Skills

Data analysis

Media math

Prisma

Excel

Programmatic buying

Negotiation

Digital media planning

Communication

Tools

Prisma

DCM

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Digital Media Strategy – 10%

• Collaborate with Assistants and Senior Associates, and Supervisors for strategy and plan development
• Identify how digital strategy fits into overall brand communication goals
• Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis of competitive landscape, target/audience digital consumption support, plan development and reporting
• Participate in team brainstorms to kick off plan and consideration set development
• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge
• Contribute to the creation and presentation of media specific documents such as media plans, objectives and strategy decks, and other related functions

Media Negotiating & Buying – 30%

• Gather rates for planning costs
• Effectively negotiate & steward buys across multiple accounts
• Analyze daypart mixes and pricing within plans
• Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
• Oversee accuracy of plan details and insertion orders within internal systems tool
• Maintain collaboration with key contacts during planning process, including Partners, Creative Agencies, Paid Social

Programmatic Campaign Management & Execution – 20%

• Set up campaigns in Prisma and SBMS
• Implement site tagging, ensuring all first- and third-party trafficking is properly executed
• Issue specs documents, IOs, and ensure all materials are received from creative agency
• Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
• Work alongside assistant associate on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
• Manage market budgets and deliverables (GRPs, impressions, response data)
• React quickly to campaign results, and implement required optimizations as directed
• Assist account manager with budget maintenance, clearance spreadsheets and other campaign data
• Ensure all deals are delivering throughout the flight
• Participate in campaign results meetings/calls with client and strategy teams

Reporting & Analysis – 20%

• Monitor and report on media campaigns on an ongoing basis, communicating optimization opportunities and challenges to internal teams and media partners
• Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
• Analyze MSAs and delivery reports from partners on a quarterly basis to deliver the post report to the Business Solutions team

Reconciliation – 10%

• Work with Assistant to reconcile monthly invoices and track all monthly totals by deal
• Work with the billing department to make sure all invoices have been correctly input
• Work through discrepancies with the respective partner(s)

Relationship Management & Mentorship – 10%

• Help to train Assistants and onboard new Associates
• Delegate and provide real time feedback to direct report(s)
• Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments (Business Solutions, Traffic, Ad Ops, Billing) as well as external partners
• Effectively manage up and down, collaborate with your Senior Associate and Supervisor on day-to-day account activities, status, and deliverables

Who You Are

• Interested in the video and digital landscape
• Have a data powered mindset
• Comfortable working within large sets of data and numbers
• A problem solver with foresight and the ability to develop creative solutions
• Results oriented; consistently motivated, proactive, and resourceful
• A strong, effective communicator and team player
• Detail oriented with commitment to follow through
• An independent worker with effective time management and organizational skills
• Flexible and able to succeed in a fast-paced environment
• An individual who takes pride in ownership of work and demonstrates accountability
• Ability to mentor and teach team members
• Motivated and eager to learn
• An advocate for and supporter of diversity, equity and inclusion

Preferred Skills & Experience

• Experience working in fast-paced advertising/marketing environment
• 1-2 years’ experience related to active buying and planning
• Experience with national buying across the linear and digital landscape
• Background in analyzing and managing buys towards campaign performance metrics
• Strong proficiency in Media Math
• Experience using Prisma
• Knowledge of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics and concepts
• Confidence within Microsoft Office Suite especially Excel and PowerPoint
• Experience in negotiating and constructing digital media plans
• Competence within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
• #LI-LT1
• #LI-hybrid

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range $66,300.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role.

As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Want to know what makes Horizon a great place to work? At Horizon, business is personal — and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success. Follow up on Instagram and LinkedIn.