Supervisor, Search Engine Marketing

Horizon Media; New York (NY); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited paid time off

Mental health resources

Pet insurance

Job summary

Horizon Media is seeking an experienced SEM professional to act as the primary client contact, guiding strategy and analytics for search programs. You will oversee analysts, analyze performance data, and help shape paid search roadmaps in collaboration with senior leadership.

The role emphasizes training teammates, managing relationships with search engines, and contributing to new business initiatives within a fast-paced, diverse environment at Horizon Media.

Qualifications

• 2.5+ years’ SEM experience with direct response focus (CPA, CPL, ROI, ROAS).
• 1+ years’ experience with bid management platforms and site analytics.
• Desire and aptitude for training and mentoring at multiple levels.
• Advanced quantitative skills and Excel proficiency.
• Keen to learn about SEM in a fast-growing team.
• Strong analytical skills to measure SEM success and scale it.
• Strong communication, written and verbal, with organizational skills.
• Bachelor’s degree in marketing, communications, finance, analytics, etc.

Responsibilities

• Act as main day-to-day contact for the client, delivering strategic recommendations.
• Manage execution of clients’ Search program and supervise analyst resources.
• Analyze performance data and provide insights and action plans.
• Collaborate with Search leadership to craft Paid Search strategy and roadmaps.
• Contribute to team training and cross-learning sessions.
• Maintain relationships with key search engine representatives.
• Support on new business initiatives.

Skills

SEM experience

Bid management tools

Advanced Excel

Analytics

Communication

Organization

Education

Bachelor's degree in marketing, communications, finance, analytics, etc.

Tools

Marin

Kenshoo

DS3

Google Analytics

SiteCatalyst

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by BillKoenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

• 30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
• 25% - Manage the execution of clients’ Search program, inclusive of managing the efforts of analyst level resources assigned to clients’ accounts.
• 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
• 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats.
• 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
• 3% - Manage daily relationships with key search engine representatives.
• 2% - Provide support on new business initiatives.

Who YouAre

• A dot connecter, abletomarry strategic thought and tacticalobjectives
• Eager to advance problem solving skills, with the ability to be solutions oriented
• A self-starter strong writer and communicator
• A detailed oriented individual
• An independent worker with strong time management and organization skills
• A desire to be nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• A business mature individual
• Eager to guide and mentor team members
• A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

• 2.5+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• 1+ years’ experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
• Desire and aptitude for training, motivating and managing individuals at multiple levels.
• Advanced quantitative skills and aptitude including advanced Excel skills.
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Bachelors degree in relevant or related field (marketing, communications, finance, analytics, etc.)

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$85,000.00 - $105,000.00

As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.