Subscriber Growth Strategist - Acquisition & Paywall

Versant; New Jersey; Sur place; USD 99 000 - 150 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental benefits

Vision benefits

401(k)

Paid leave

Résumé du poste

Versant Media seeks a Senior Manager, Acquisition & Growth Strategy to own how we find and convert subscribers across paid, owned and partner channels. You’ll lead paywall testing, pricing decisions, and landing-page optimization while partnering with product, engineering and Finance.

You’ll report to the VP, Direct-to-Consumer and shape the testing, measurement and media structure that drives growth across CNBC’s digital subscription business.

Qualifications

• 8+ years in growth or performance marketing, with 4+ years driving subscriber acquisition for a subscription or DTC business.
• Track record of growing subscriber volume while managing CAC with multi-million-dollar budgets.
• Hands-on experience with paywall, landing pages, checkout or offers testing and turning results into decisions.
• Experience with Google, Meta and programmatic buying, including account structure and bidding.
• Deep knowledge of conversion tracking: pixels, server-side APIs and conversion values.

Responsabilités

• Own new subscriber volume and set the acquisition strategy across channels.
• Lead paywall testing and balance growth with engagement.
• Own landing pages and checkout with continuous testing on design and messaging.
• Shape pricing and promotions with input from leadership and test in market.
• Oversee paid acquisition across search, social, programmatic and app installs.
• Build conversion signals with product and engineering for tracking and attribution.
• Design incrementality tests and communicate results to Finance.
• Activate first-party audiences via CDP and reverse-ETL pipelines.
• Move quickly to align paid and on-site promotions with major news moments.
• Manage budgets, pacing and forecasting with Finance and agencies.

Connaissances

Subscriber growth

Paid acquisition

Paywall testing

Landing pages

Pricing strategy

Programmatic buying

Analytics

Outils

Google Ads

Meta Ads

Programmatic platforms

Description du poste

Versant Media seeks a Senior Manager, Acquisition & Growth Strategy to own how we find and convert subscribers across paid, owned and partner channels. You’ll lead paywall testing, pricing decisions, and landing-page optimization while partnering with product, engineering and Finance.

You’ll report to the VP, Direct-to-Consumer and shape the testing, measurement and media structure that drives growth across CNBC’s digital subscription business.