Growth & Acquisition Lead, Subscriptions (DTC)

Versant; Englewood Cliffs (NJ); Presencial; USD 99.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

401(k)

Descripción de la vacante

VERSANT is seeking a Senior Manager, Acquisition & Growth Strategy to own subscriber growth across paid, owned, and partner channels. You will drive paid acquisition, paywall testing, and conversion optimization, while shaping pricing and promotional offers under the VP, Direct-to-Consumer.

The role requires building testing infrastructures, measuring performance, and scaling successful levers as the business expands.

Formación

• 8+ years in growth or performance marketing.
• 4+ years driving subscriber acquisition for a subscription or DTC business.
• Hands-on experience with paywall, landing page, checkout or offer tests.
• Experience with Google, Meta and programmatic buying.
• Experience designing incrementality tests and explaining results to Finance.
• Strong skills in SQL, spreadsheets and analytics tools.

Responsabilidades

• Own new subscriber volume and acquisition strategy across channels.
• Lead paywall testing and optimize meter limits and friction.
• Oversee landing pages and checkout experiences; run continuous testing.
• Shape pricing and offers in collaboration with leadership and market tests.
• Manage paid acquisition across search, social, programmatic, and app install networks.
• Build conversion signals with product and engineering for tracking and measurement.
• Design attribution windows and incrementality tests; communicate results to Finance.
• Activate first-party audiences through CDP and data stack.
• Run a fast, news-driven growth playbook around major market moments.
• Track partner and network promotions to tie to subscriptions.

Conocimientos

Growth & performance marketing

Subscriber acquisition

Paywall testing

Landing pages & checkout

Pricing & promotions

Budget management

Agency management

SQL & analytics

Herramientas

Google

Meta

Programmatic buying

Descripción del empleo

VERSANT is seeking a Senior Manager, Acquisition & Growth Strategy to own subscriber growth across paid, owned, and partner channels. You will drive paid acquisition, paywall testing, and conversion optimization, while shaping pricing and promotional offers under the VP, Direct-to-Consumer.

The role requires building testing infrastructures, measuring performance, and scaling successful levers as the business expands.