Growth Strategy Lead - Subscription Acquisition

Versant Media, LLC; Englewood Cliffs (NJ); On-site; USD 99,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Paid leave

Job summary

VERSANT Media in the United States is hiring a Senior Manager, Acquisition & Growth Strategy to own how we acquire subscribers across paid, owned, and partner channels. You will set up testing, measurement, and media structures to drive growth and scale successful initiatives.

The role reports to the VP, Direct-to-Consumer and requires building a roadmap for paid acquisition, paywall experiments, and checkout optimization, while shaping pricing and promotional offers for a high-growth

Qualifications

• 8+ years in growth or performance marketing, with at least 4 years driving subscriber acquisition for a subscription or DTC business.
• Track record of growing subscriber volume while managing CAC with multi-million dollar budgets.
• Hands-on experience running paywall, landing page, checkout or offer tests; turn results into decisions.
• Experience with Google, Meta and programmatic buying, including account structure and bidding.
• Deep knowledge of conversion tracking: pixels, server-side APIs, and conversion values.
• Experience designing incrementality tests and explaining results to Finance.
• Strong analytics with SQL, spreadsheets and forecast building.
• Experience managing agencies and cross-functional partners in product, engineering and editorial.
• Clear, direct communication with executives.

Responsibilities

• Own the acquisition strategy and be accountable for gross new subscribers across all channels.
• Lead paywall testing and optimize meter limits, friction and targeting.
• Own subscription landing pages and checkout; run ongoing testing on design and messaging.
• Shape pricing and promotions; test offers in market with Finance guidance.
• Oversee paid acquisition across search, social, and programmatic channels.
• Build the conversion signal with product and engineering for tracking and values.
• Prove growth through attribution windows, holdouts and incrementality tests.
• Activate first-party audiences via our CDP and data stack.
• Move quickly to publish tests around major market stories.

Skills

Growth marketing

Subscriber acquisition

Paid acquisition

A/B testing

SQL

Analytics

Executive communication

Programmatic buying

Tools

Google Ads

Meta Ads

Programmatic platforms

Job description

VERSANT Media in the United States is hiring a Senior Manager, Acquisition & Growth Strategy to own how we acquire subscribers across paid, owned, and partner channels. You will set up testing, measurement, and media structures to drive growth and scale successful initiatives.

The role reports to the VP, Direct-to-Consumer and requires building a roadmap for paid acquisition, paywall experiments, and checkout optimization, while shaping pricing and promotional offers for a high-growth