Newsletter Growth & Ops Lead (Hybrid)

TAPP Film; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Onsite fitness center

Gourmet cafeteria

Free shuttle transportation

Medical, dental and vision insurance,

401(k) and paid leave

Job summary

Versant Media is seeking a full-time Newsletter Strategy & Operations Specialist to lead CNBC's newsletter portfolio, owning end-to-end operations, ESP administration, workflows, and subscriber growth. You will collaborate with editorial, audience development, product, marketing, and analytics to drive performance and monetization.

The role requires strong project management, a strategic mindset, and a track record of driving engagement, retention, and revenue in a high-volume newsletter

Qualifications

• Experience in newsletter operations, audience development, digital publishing, product operations, or a related field, with a demonstrated track record of managing and scaling high-volume newsletter portfolios.
• Deep expertise administering enterprise ESPs such as SailThru, Salesforce Marketing Cloud, Beehiiv, or similar platforms, including audience segmentation, personalization, deliverability, template management, and production workflows.
• Proven experience owning newsletter operations in a digital media organization, with a strong understanding of newsletter monetization, sponsorship execution, advertising operations, campaign trafficking, and cross-functional collaboration with Editorial, Sales, Product, Marketing, and Ad Operations teams.
• Experience managing the full newsletter lifecycle — from launches and subscriber acquisition to onboarding, engagement, retention, paid products, subscriber migrations, list hygiene, and portfolio optimization.
• Strong analytical mindset with experience defining KPIs, building performance dashboards, executing testing, and translating audience insights into operational, product, and revenue improvements.
• Exceptional project management and organizational skills, with the ability to lead complex cross-functional initiatives, influence stakeholders at all levels, and build scalable processes in a fast-paced, deadline-driven environment.
• Demonstrated product mindset with experience improving newsletter functionality, subscriber experience, automation, and operational efficiency through technology and process innovation.
• Passion for digital journalism and audience engagement, with a curiosity for emerging newsletter trends, email technologies, and best practices.

Responsibilities

• Own the day-to-day operations of CNBC's newsletter portfolio, ensuring newsletters are built, quality assured, scheduled, and delivered accurately and on time.
• Serve as the primary administrator for CNBC's email service provider (ESP), managing platform configuration, templates, production workflows, and deliverability.
• Build and maintain newsletter templates and advertising modules, ensuring editorial and commercial placements meet CNBC's production standards.
• Develop and maintain production documentation, QA checklists, and scalable operational workflows that support a growing newsletter portfolio.
• Partner with sales and commercial teams to execute newsletter sponsorships, optimize advertising inventory, and ensure campaigns launch on schedule and fulfill advertiser commitments.
• Ensure all ad units are implemented accurately and align with CNBC's editorial, legal, and production standards.
• Own newsletter performance reporting by defining KPIs, monitoring engagement and business metrics, and identifying opportunities to drive subscriber growth, retention, monetization, and operational efficiency.
• Lead subscriber lifecycle strategy — including acquisition, onboarding, engagement, retention, and reactivation in partnership with editorial, marketing, and product teams.
• Develop and execute testing strategies for subject lines, creative, send times, personalization, and template optimization, to improve audience engagement and business outcomes.
• Act as the operational product owner for the newsletter experience, driving improvements in functionality, personalization, automation, and subscriber experience.
• Evaluate and evolve CNBC's newsletter portfolio by supporting new launches, optimizing existing products, and recommending consolidation or sunset strategies based on performance.
• Collaborate with partners throughout the organization to expand newsletter distribution and identify new opportunities to reach and engage audiences across owned and external platforms.
• Stay current on industry trends, emerging email technologies, and newsletter best practices, identifying opportunities to improve operational efficiency, audience engagement, and monetization.
• Recommend new tools, workflows, and processes that enhance the scalability and long-term growth of CNBC's newsletter business.

Skills

Newsletter ops

Audience development

Digital publishing

Product operations

Cross-functional collaboration

Analytics dashboards

Project management

Product mindset

Digital journalism

Audience engagement

Tools

SailThru

Salesforce Marketing Cloud

Beehiiv

Job description

Versant Media is seeking a full-time Newsletter Strategy & Operations Specialist to lead CNBC's newsletter portfolio, owning end-to-end operations, ESP administration, workflows, and subscriber growth. You will collaborate with editorial, audience development, product, marketing, and analytics to drive performance and monetization.

The role requires strong project management, a strategic mindset, and a track record of driving engagement, retention, and revenue in a high-volume newsletter