Senior Manager, Acquisition & Growth Strategy

Versant Media, LLC; Englewood Cliffs (NJ); On-site; USD 99,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Paid leave

Job summary

VERSANT Media in the United States is hiring a Senior Manager, Acquisition & Growth Strategy to own how we acquire subscribers across paid, owned, and partner channels. You will set up testing, measurement, and media structures to drive growth and scale successful initiatives.

The role reports to the VP, Direct-to-Consumer and requires building a roadmap for paid acquisition, paywall experiments, and checkout optimization, while shaping pricing and promotional offers for a high-growth

Qualifications

• 8+ years in growth or performance marketing, with at least 4 years driving subscriber acquisition for a subscription or DTC business.
• Track record of growing subscriber volume while managing CAC with multi-million dollar budgets.
• Hands-on experience running paywall, landing page, checkout or offer tests; turn results into decisions.
• Experience with Google, Meta and programmatic buying, including account structure and bidding.
• Deep knowledge of conversion tracking: pixels, server-side APIs, and conversion values.
• Experience designing incrementality tests and explaining results to Finance.
• Strong analytics with SQL, spreadsheets and forecast building.
• Experience managing agencies and cross-functional partners in product, engineering and editorial.
• Clear, direct communication with executives.

Responsibilities

• Own the acquisition strategy and be accountable for gross new subscribers across all channels.
• Lead paywall testing and optimize meter limits, friction and targeting.
• Own subscription landing pages and checkout; run ongoing testing on design and messaging.
• Shape pricing and promotions; test offers in market with Finance guidance.
• Oversee paid acquisition across search, social, and programmatic channels.
• Build the conversion signal with product and engineering for tracking and values.
• Prove growth through attribution windows, holdouts and incrementality tests.
• Activate first-party audiences via our CDP and data stack.
• Move quickly to publish tests around major market stories.

Skills

Growth marketing

Subscriber acquisition

Paid acquisition

A/B testing

SQL

Analytics

Executive communication

Programmatic buying

Tools

Google Ads

Meta Ads

Programmatic platforms

Job description

• Full-time
• Business Segment: CNBC
• Compensation: USD 98,500 - USD 150,000 - yearly

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

About the role

CNBC is investing in its digital subscription business and building new products for investors. We're hiring Senior Manager, Acquisition & Growth Strategy to own how we find and convert new subscribers across paid, owned and partner channels.

You'll report to the VP, Direct-to-Consumer, and act as the team's internal growth strategist, goaled on new subscriber volume. You'll own the levers that turn readers into subscribers: paid acquisition, paywall testing, subscription landing pages and checkout. You'll also help shape pricing and promotional offers. This is a builder role: you'll set up the testing, measurement and media structure that prove what drives growth, then scale what works as the business grows.

Qualifications

Key Responsibilities

• Own new subscriber volume. Set the acquisition strategy and be accountable for gross new subscribers across every channel.
• Lead paywall testing. Design and run tests on meter limits, friction and targeting, balancing subscriber growth against audience and engagement.
• Own subscription landing pages and checkout. Run a continuous testing program on page design, plan presentation, messaging and checkout flow.
• Shape pricing and promotional offers. Bring data and test results to pricing and offer decisions led by the VP, Direct-to-Consumer, and run offer tests in market.
• Oversee paid acquisition across search, paid social, programmatic and app install. Consolidate account structures so platforms get enough conversion volume to optimize.
• Build the conversion signal. Partner with product and engineering on pixel and server-side tracking, custom conversions by plan and term, and conversion values.
• Prove what drives growth. Design attribution windows, holdouts and incrementality tests, and build a measurement approach Finance trusts.
• Activate first-party audiences, including landing-page abandoners and engaged readers, through our CDP and reverse-ETL stack.
• Move at the speed of news. Run a playbook that puts paid and on-site promotion behind major market stories within hours.
• Own the growth testing roadmap across paywall, landing pages, offers and media, with a shared log of results and decisions.
• Manage budget, pacing and forecasting with Finance, and lead agency relationships, including scope, fees and performance.
• Track partner and network promotion, so every cross-promotion and bundle placement ties back to subscriptions.

Qualifications & Experience

• 8+ years in growth or performance marketing, with at least 4 years driving subscriber acquisition for a subscription or DTC business.
• A track record of growing subscriber volume while managing CAC, with budgets in the multi-million-dollar range.
• Hands-on experience running paywall, landing page, checkout or offer tests, and turning results into decisions.
• Hands-on expertise in Google, Meta and programmatic buying, including account structure, bidding and algorithm learning phases.
• Deep working knowledge of conversion tracking: pixels, server-side conversion APIs, custom conversions and conversion values.
• Experience designing incrementality tests (holdouts, geo tests) and explaining the results to Finance.
• Strong grounding in testing and statistics: sample sizing, test duration and reading results honestly.
• Comfort with SQL, spreadsheets and analytics tools, and the ability to build a forecast.
• Experience managing agencies and cross-functional partners in product, engineering and editorial.
• Clear, direct communication with executives.

Nice to have

• Experience in news, media or financial information subscriptions.
• Experience launching a new subscription product or paywall.
• Familiarity with tools like Hightouch, Amplitude, Piano or Braze.
• Experience with app install and in-app subscription campaigns.
• Interest in markets and investing.

How we'll measure success in year one

• A running test program across paywall, landing pages and offers, with results logged and acted on.
• Paid accounts consolidated and out of learning phases within the first 90 days.
• Conversion tracking live by plan and term, with values passed to every major platform.
• At least one incrementality test completed and reviewed with Finance.
• First-party retargeting and abandoner audiences running across channels.
• The breaking-news playbook used on major market moments.
• Must have unrestricted work authorization to work in the United States

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks. Salary range: $98,500-$150,000.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail] .

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.

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