Student Engagement and Recruitment Specialist

Bay-Atlantic-University; Washington (District of Columbia); On-site; USD 26,000 - 30,000; Full time

Job summary

Bay Atlantic University in Washington, DC seeks an Engagement Officer to build strong relationships with prospective students, current students, alumni, families, and community members. You will support lead engagement, recruitment outreach, campus events, and student ambassador initiatives.

The role requires maintaining accurate CRM data, guiding inquiries, and representing BAU at webinars, fairs, and campus visits.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, Education, or related field required.
• Experience in engagement, recruitment, outreach, student services, or related activities preferred.
• Excellent written and verbal communication; second language a plus.

Responsibilities

• Manage and maintain lead and engagement data in the CRM.
• Nurture prospective students to drive applications.
• Provide accurate information on BAU programs and services.
• Represent BAU at events, webinars, and outreach efforts.
• Coordinate Student Ambassador program and collaborate with Social Media Manager.

Skills

CRM proficiency

Lead nurturing

Multilingual comms

Project management

Data entry & reporting

MS Office & Excel

Education

Bachelor's degree

Tools

Salesforce

Constant Contact

Excel

Canva

Adobe Creative tools

Job description

Bay Atlantic University in Washington, DC seeks an Engagement Officer to build strong relationships with prospective students, current students, alumni, families, and community members. You will support lead engagement, recruitment outreach, campus events, and student ambassador initiatives.

The role requires maintaining accurate CRM data, guiding inquiries, and representing BAU at webinars, fairs, and campus visits.