Engagement Officer

Bay-Atlantic-University; Washington (District of Columbia); On-site; USD 26,000 - 30,000; Full time

Job summary

Bay Atlantic University in Washington, DC seeks an Engagement Officer to build strong relationships with prospective students, current students, alumni, families, and community members. You will support lead engagement, recruitment outreach, campus events, and student ambassador initiatives.

The role requires maintaining accurate CRM data, guiding inquiries, and representing BAU at webinars, fairs, and campus visits.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, Education, or related field required.
• Experience in engagement, recruitment, outreach, student services, or related activities preferred.
• Excellent written and verbal communication; second language a plus.

Responsibilities

• Manage and maintain lead and engagement data in the CRM.
• Nurture prospective students to drive applications.
• Provide accurate information on BAU programs and services.
• Represent BAU at events, webinars, and outreach efforts.
• Coordinate Student Ambassador program and collaborate with Social Media Manager.

Skills

CRM proficiency

Lead nurturing

Multilingual comms

Project management

Data entry & reporting

MS Office & Excel

Education

Bachelor's degree

Tools

Salesforce

Constant Contact

Excel

Canva

Adobe Creative tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Engagement Officer

Student Services Full Time Washington, DC, US

Salary Range: $19.00 To $22.00 Hourly

Position Summary

The Engagement Officer builds and maintains strong relationships between Bay Atlantic University (BAU) and prospective students, current students, alumni, families, and community members. This position supports lead engagement, recruitment outreach, campus events, and student ambassador initiatives, working collaboratively with University departments to increase awareness, strengthen relationships, and encourage prospective students to apply.

Essential Functions

The following duties are representative of the essential functions of this position and are not intended to be an exhaustive list. Additional job-related responsibilities may be assigned.

Duties and Responsibilities

• Review and maintain accurate and lead information and engagement activities in the University’s customer relationship management (CRM) system.
• Contact, schedule follow-ups with, and nurture prospective students to encourage application submission and support recruitment goals.
• Provide accurate information about BAU academic programs, Mentora programs, University services, and general procedures to the prospective students
• Represent BAU at webinars, virtual meetings, education fairs, school visits, conferences, and other recruitment and outreach activities.
• Coordinate the Student Ambassador program, including guidance, training, scheduling, and collaboration with the Social Media Manager on engagement initiatives.
• Plan and coordinate virtual and in-person engagement events with relevant departments; track registrations, attendance, feedback, and post-event surveys.
• Import, export, organize, and accurately record prospective student leads collected at recruitment fairs, webinars, campus visits, and other events in the University’s CRM; conduct timely post-event follow-up, track interactions, and nurture leads toward application submission.
• Identify opportunities to improve student engagement, outreach effectiveness, and lead conversion by reviewing CRM data, event results, and participant feedback; recommend and implement improvements in coordination with relevant departments.
• Prepare and submit monthly performance reports on engagement activities, lead generation, follow-up effectiveness, event participation, and lead-to-application conversion rates. Monitor key performance indicators (KPIs), identify trends and improvement opportunities, and recommend actions to strengthen recruitment and enrollment outcomes.
• Maintain update the CRM-based lead and engagement reports, including calls, emails, chats, lead sources, follow-up activity, and outcomes.
• Complete cross-departmental training with Admissions, Registrar, Designated School Officials (DSOs), Academics, Student Services, and Financial Services.
• Welcome campus visitors, provide directions, and help maintain professional, clean, and welcoming classrooms and common areas.
• Collaborate with University departments to ensure consistent communication and a positive experience for prospective and current students.
• Perform other duties and special projects as assigned.

Employees are expected to perform their assigned duties in an efficient, effective, and professional manner while demonstrating integrity, accountability, and a commitment to continuous improvement. Employees are expected to support the University's mission, vision, and values by collaborating effectively with students, faculty, staff, partners, and the public. All employees are expected to comply with University policies, procedures, regulations, and applicable federal, state, and local laws while maintaining the highest standards of professionalism, confidentiality, and customer service.

Education and Experience Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications, Education, or a related field required.
• Experience in engagement, recruitment, outreach, student services, customer service, or related activities preferred.
• Excellent written and verbal communication, listening, presentation, and relationship-building skills; proficiency in a second language is a plus.
• Demonstrated ability to manage multiple projects, meet deadlines, exercise sound judgment, and handle sensitive information professionally.

Knowledge, Skills, and Abilities

• Ability to engage, influence, and guide prospective students through personalized communications and follow-up.
• Excellent interpersonal, verbal, and written communication skills, with the ability to build relationships and convert prospective students into enrolled students.
• Experience with CRM platforms such as Salesforce or Constant Contact, including accurate data entry, lead tracking, and reporting.
• Proficiency in Microsoft Office, especially Excel, and Canva; Adobe Creative tools are a plus.
• Ability to coordinate events, deliver presentations, and work effectively with students and stakeholders from diverse backgrounds.
• Strong organizational, analytical, problem-solving, and time-management skills with attention to detail.
• Ability to work independently, exercise discretion, and collaborate effectively across departments.
• Fluency in a second language is preferred but not required.

Work is primarily performed in a climate-controlled office environment under general supervision. Travel and occasional early morning, evening, or weekend work may be required.

Physical Requirements

The position requires effective communication, manual dexterity, use of standard office equipment, and occasional lifting or moving of materials weighing up to 10 pounds. Work is primarily sedentary, with occasional standing and walking.

Sedentary Work:

Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body; involves sitting majority of time; walking and standing are required only occasionally, and all other sedentary criteria are met

Mental Application

Requires attention to detail, memory for instructions and procedures, emotional stability, adaptability, critical thinking, and creative problem-solving.

Disclaimer

This description summarizes the general nature and level of work performed and is not an exhaustive list of responsibilities or requirements. It does not create an employment contract or guarantee of compensation. Management may revise responsibilities and requirements as organizational needs change. This description supersedes previous versions.

Equal Opportunity Employer

Bay Atlantic University is an equal opportunity employer and considers qualified applicants without regard to any status protected by applicable law.

About Bay Atlantic University

Bay Atlantic University (BAU), located in Washington, DC, offers undergraduate, graduate, and non-degree programs in a diverse, internationally focused learning environment.