Strategy Manager, Consumer Messaging

Cypress HCM; United States; On-site; USD 123,984 - 172,200; Full time

Job summary

An established industry player is seeking a Messaging Strategy expert to join their dynamic Consumer Messaging Program team. In this mid-senior level role, you will take charge of crafting compelling messaging strategies that resonate with consumers across various channels, including email and push notifications. Your expertise will drive the ideation and development of both evergreen and ad-hoc messages, ensuring they align with broader business goals. Collaborating with talented colleagues from design, engineering, and marketing, you will play a vital role in enhancing consumer engagement through innovative messaging solutions. If you are a strategic thinker with a passion for messaging and analytics, this opportunity is perfect for you.

Qualifications

• 5+ years in B2C messaging programs, ideally for enterprise brands.
• Excellent communication skills for consumer-facing messaging.

Responsibilities

• Develop strategy briefs for messaging goals and campaigns.
• Collaborate with cross-functional teams to create messaging experiences.

Skills

B2C messaging programs

Consumer-facing positioning

Messaging channels expertise

Analytical thinking

Written communication

Verbal communication

Stakeholder relationship building

Qualitative and quantitative methods

Self-motivated

Curiosity for learning

Tools

Enterprise self-service messaging platform

Messaging campaign management tools

Job description

This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90.00/hr - $125.00/hr

The Consumer Messaging Program team is responsible for initiated messaging (email, push-notifications, in-app notifications). This includes end-to-end consumer-facing messaging strategy, messaging creation and performance. As a Messaging Strategy expert, you will be responsible for the ideation and development of evergreen and ad-hoc messages within the promotion and lifecycle portfolio.

You will:

1. Develop strategy briefs for specific messaging goals and projects, including tests and campaigns, as assigned by and in partnership with the Messaging Strategy Team Lead
2. Interpret data to define new best practices and actionable insights for messaging
3. Understand broader business goals and how messaging strategies can influence them
4. Partnering with Messaging Operations, work to develop messages with the cross-functional partner teams, ensuring all guidelines and principles are maintained
5. Collaborate with a team of stunning colleagues across design, engineering, data science, and marketing to develop great messaging experiences

Qualifications

1. 5+ years of experience in developing and tracking B2C messaging programs, on a messaging/CRM team - ideally for an enterprise subscription brand
2. Excellent at consumer-facing positioning and communication for brands
3. Deep understanding of messaging channels and how to leverage them, at the right times, for the right use cases
4. Strategic, analytical thinker with a strong customer-focused mindset
5. Experience in working with enterprise self-service messaging platform required
6. Experience in working with messaging campaign management tools required
7. Experience in messaging performance management a plus
8. Great at written communication (briefs, memos, and presentations) and verbal communication skills; timely communicator
9. Highly motivated self-starter with the ability to work independently and drive alignment amid ambiguity
10. Ability to build strong relationships with stakeholders and effectively influence and contribute with concrete recommendations/next steps, across both regional and global teams
11. Comfortable applying a combination of qualitative and quantitative methods to define success
12. Insatiable curiosity to learn new domains, keep up with industry innovation, and constantly ask “why”

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Consulting

Industries

Entertainment Providers