Strategic Web Experience Leader

Champlain College; Burlington (VT); Hybrid; USD 78,000 - 85,000; Full time

Benefits offered by this job

Health coverage

Tuition benefits

401(k) with matching

Paid time off

Wellness programs

EAP

Job summary

Champlain College in Burlington, Vermont is seeking an Associate Director of Web Strategy & Experience to translate enrollment and brand goals into user‑centered web experiences. You will lead strategy, governance, information architecture, and UX while maintaining the integrity of the college’s CMS and digital ecosystem.

As a core member of the marketing leadership team, you’ll collaborate with content, creative, and marketing automation teams, ensure accessibility, and drive analytics, SEO,

Qualifications

• Degree required in a related field.
• Experience leading large-scale web properties in education or complex environments.
• Proven ability to translate UX and content into cohesive digital experiences.
• Strong knowledge of web analytics and SEO concepts.
• Familiarity with accessibility standards and CMS platforms.

Responsibilities

• Lead development of central web strategy aligned with institutional goals.
• Own web governance, roles, workflows, and standards for collaboration.
• Directly manage a portion of staff and provide performance guidance.
• Maintain information architecture, global navigation, and key user journeys.
• Oversee analytics, SEO, and optimization initiatives for priority pages.

Skills

Web strategy

Governance

UX design

Information architecture

Accessibility

Analytics

SEO

Cross‑functional collaboration

Leadership

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Information Science, UX Design, or related field

Tools

GA4

SEMRush

BrightEdge

Drupal/WordPress

HTML/CSS/JavaScript basics

Job description

Champlain College in Burlington, Vermont is seeking an Associate Director of Web Strategy & Experience to translate enrollment and brand goals into user‑centered web experiences. You will lead strategy, governance, information architecture, and UX while maintaining the integrity of the college’s CMS and digital ecosystem.

As a core member of the marketing leadership team, you’ll collaborate with content, creative, and marketing automation teams, ensure accessibility, and drive analytics, SEO,