Head of Web Strategy & Digital Experience
Chapman University
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Job summary
Chapman University is seeking a Director of Web Strategy & Development to shape and execute the university's web ecosystem. This on-campus leadership role drives a strategic digital transformation, aligning the web presence with enrollment, brand, and institutional priorities.
The position leads a multidisciplinary team of designers, developers, content specialists and analytics professionals, collaborating with marketing, IS&T, legal, and campus partners to deliver accessible, high-performing
Qualifications
- 6+ years of experience in web design, development, UX/UI and web strategy.
- 4+ years of web programming with HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, REST & APIs.
- Strong CMS knowledge (WordPress, Drupal, Modern Campus) and UX/UI best practices.
- Experience with marketing tech (Salesforce Marketing Cloud, Google Analytics, GTM, dashboard, SEMrush).
- Experience with accessibility tools such as SiteImprove and web security best practices.
- Proven leadership of cross-functional teams and project management.
Responsibilities
- Define and execute web strategy aligned with marketing and enrollment goals.
- Oversee design, development, optimization, and SEO for Chapman web ecosystem.
- Lead team, manage vendors, and collaborate with IT and campus partners.
- Establish KPIs, perform audits, and run A/B tests for improvements.
- Ensure accessibility, security, and compliance across platforms.
Skills
Education
Tools
Job description
Chapman University is seeking a Director of Web Strategy & Development to shape and execute the university's web ecosystem. This on-campus leadership role drives a strategic digital transformation, aligning the web presence with enrollment, brand, and institutional priorities.
The position leads a multidisciplinary team of designers, developers, content specialists and analytics professionals, collaborating with marketing, IS&T, legal, and campus partners to deliver accessible, high-performing
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