Senior Director, Web Strategy & Digital Experience

Middlebury College

Middlebury (VT)

On-site

USD 108,971 - 126,963

Full time

14 days+

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Benefits offered by this job

MiddCard Privileges

Discounts on season passes and campus/

Inclusion Program access

Job summary

Middlebury College seeks an Executive Director of Web and Digital Communications to lead the institution’s approach to web content, UX, and governance, ensuring our digital presence advances strategic priorities and reflects the strength of our brand.

Reporting to the Vice President for Communications and Marketing, you will partner with stakeholders to translate goals into a clear roadmap, emphasizing accessibility, usability, and measurable outcomes while collaborating with ITS for

Qualifications

Bachelor's degree in communications, marketing, computer science, or a related field with digital-communications experience.
10+ years leading or influencing web/digital strategy on large-scale institutional sites with measurable improvements.
Translate audience needs and brand strategy into clear requirements and priorities for technical teams (e.g., ITS).
Strong editorial standards, information architecture, and content governance across a complex organization.

Responsibilities

Lead institutional web strategy and content governance across the institution’s public web presence.
Set the content and user-experience vision for Middlebury.edu with stakeholders to support brand, recruitment, and engagement goals.
Co-own the roadmap for the institutional web presence with ITS for feature needs and metrics.
Guide site architecture, navigation, taxonomy, and content organization for clarity and findability.
Establish accessibility standards and remediation pathways with internal/external experts and ITS.
Enable a distributed community of web editors through training and governance-friendly workflows.
Use data to drive optimization with KPIs, analytics, and reporting practices.