Strategic Social Media Lead — Growth & Commerce

Fruit of the Loom, Inc.; Nashville (TN); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Vacation

Paid holidays

401(k)

Employee Assistance Program

Job summary

Fruit of the Loom, Inc. in Nashville, TN is seeking a Social Media Manager to shape brand storytelling across owned channels, set strategy, voice, and measurement, and partner with cross-functional teams to drive discovery and commerce.

This on-site role requires deep platform expertise, audience insights, and the ability to translate data into actionable content plans, with occasional travel to the headquarters as needed.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business administration, or a related field; equivalent experience may be considered.
• 5+ years of experience managing owned social channels for a consumer brand, media outlet, or agency.
• Demonstrated success growing organic audience, engagement, and community quality for consumer brands.
• Expert knowledge of major social platforms, formats, audience behaviors, and platform-specific content practices.
• Hands-on experience with social publishing, management, listening or intelligence tools, and platform-native analytics.
• Experience with social commerce, including product tagging, catalog integration, shoppable content, or social selling platforms.
• Experience establishing community-management, moderation, escalation, and issues-management practices.
• Exceptional writing skills with the ability to adapt tone and voice across brands, platforms, and audiences.
• Strong analytical capability and demonstrated ability to translate performance and consumer data into actionable recommendations; consumer retail experience preferred.
• Proven ability to influence and collaborate across Brand Communications, Brand Marketing, Digital Commerce, Customer Service, paid media partners, and agencies while managing multiple priorities in a fast-paced environment.

Responsibilities

• Channel Strategy & Audience Growth: Establish differentiated, platform-specific strategies for each brand that align audience insights, cultural communities, consumer segments, and business priorities.
• Publishing & Community Management: Deliver reliable, on-brand publishing across owned channels through an integrated calendar, clear accountabilities, and disciplined execution.
• Real-Time & Cultural Activation: Increase each brand’s relevance by identifying and activating timely cultural, trend, and real-time storytelling opportunities.
• Social Commerce & Discoverability: Expand product discovery and purchase pathways by implementing consistent product tagging, catalog integration, and linking standards.
• Performance, Listening & Insights Leadership: Build a consistent performance and social-listening system that identifies audience shifts, sentiment, competitive activity, and emerging opportunities.

Skills

Social strategy

Community management

Analytics

Content publishing

Social commerce

Brand voice

Collaboration

Audience insights

Education

Bachelor’s degree in marketing/communications/business

Tools

Social publishing tools

Social listening tools

Analytics tools

Job description

Fruit of the Loom, Inc. in Nashville, TN is seeking a Social Media Manager to shape brand storytelling across owned channels, set strategy, voice, and measurement, and partner with cross-functional teams to drive discovery and commerce.

This on-site role requires deep platform expertise, audience insights, and the ability to translate data into actionable content plans, with occasional travel to the headquarters as needed.