Senior Social Media Manager: Brand Growth & Social Commerce

Fotlinc; Nashville (TN); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive Pay

Medical, dental, vision, life & AD

Vacation

Paid holidays

401(k)

Employee Assistance Program

Job summary

Fotlinc is seeking a Social Media Manager in Nashville, on-site, to lead platform strategy, content direction, and community engagement across the Fruit family of brands. You will set brand voice, build audience growth, and drive commerce-ready social experiences aligned with business priorities.

Ideal candidates have 5+ years managing consumer brand social channels, strong writing, and solid analytics to optimize performance across platforms and formats.

Qualifications

• 5+ years of experience managing owned social channels for a consumer brand, media outlet, or agency.
• Demonstrated success growing organic audience, engagement, and community quality for consumer brands.
• Expert knowledge of major social platforms, formats, and audience behaviors.
• Hands-on experience with social publishing, listening, or intelligence tools and platform analytics.
• Experience with social commerce including product tagging or catalog integration.
• Experience establishing community-management, moderation, and issues-management practices.
• Exceptional writing skills adapting tone across brands, platforms, and audiences.
• Strong analytical ability translating data into actionable recommendations; consumer retail experience preferred.

Responsibilities

• Define and execute platform-specific strategies aligned with audience insights and business priorities.
• Grow engaged communities through brand-aligned publishing and calendar discipline.
• Set tone, moderation standards, response times, and escalation paths for consumer interactions.
• Maintain brand profiles across active platforms with accuracy and commerce readiness.
• Identify real-time opportunities and activate timely cultural storytelling.
• Enable fast decision-making with pre-approved assets and messaging libraries.
• Ensure brand safety and alignment with retailer or partner requirements.
• Expand product discovery through tagging, catalog integration, and linking standards.
• Build a performance and listening system; translate data into actionable optimizations.

Skills

Social media

Brand building

Content strategy

Community management

Analytics

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Social publishing tools

Social listening/analytics tools

Job description

Fotlinc is seeking a Social Media Manager in Nashville, on-site, to lead platform strategy, content direction, and community engagement across the Fruit family of brands. You will set brand voice, build audience growth, and drive commerce-ready social experiences aligned with business priorities.

Ideal candidates have 5+ years managing consumer brand social channels, strong writing, and solid analytics to optimize performance across platforms and formats.