Brand Content Director — Storytelling & Growth

Fruit of the Loom, Inc.; Nashville (TN); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Vacation

Paid holidays

401(k)

Employee Assistance Program

Job summary

Fruit of the Loom, Inc. is seeking a Brand Content Manager to own editorial leadership across digital touchpoints in Nashville. You will translate brand priorities into compelling narratives, guiding cross‑functional teams to strengthen brand health, relevance, and sales.

The role requires 6+ years in brand journalism or content marketing, with strong writing, storytelling, and production leadership. On-site with travel to onboarding locations, you’ll build scalable content systems and

Qualifications

• Bachelor's degree in journalism, communications, marketing or related field.
• 6+ years of progressive experience in brand journalism, editorial leadership, content marketing, or related field.
• Exceptional writing, editing, interviewing, and storytelling skills; videography/photography preferred.
• Demonstrated success leading creative teams and managing on-set/live productions.
• Advanced proficiency with photo/video editing tools and broad content platforms.
• Experience with content management, workflow and digital asset management systems.

Responsibilities

• Translate brand priorities into platform-ready narratives across digital touchpoints.
• Lead editorial planning, content calendars, and publishing timelines.
• Uphold distinct brand voice and visual standards across channels.
• Collaborate with Marketing, Sales, Brand Communications, e‑commerce, agencies, and retailers.
• Oversee content production from concept through final assets, on time and on budget.
• Develop scalable content systems and governance to improve efficiency.

Skills

Editorial leadership

Cross-functional collaboration

Writing & storytelling

Project management

Strategic planning

Education

Bachelor's degree in journalism/communications/marketing

Tools

CMS

Adobe Creative Suite

SEO/Analytics tools

Job description

Fruit of the Loom, Inc. is seeking a Brand Content Manager to own editorial leadership across digital touchpoints in Nashville. You will translate brand priorities into compelling narratives, guiding cross‑functional teams to strengthen brand health, relevance, and sales.

The role requires 6+ years in brand journalism or content marketing, with strong writing, storytelling, and production leadership. On-site with travel to onboarding locations, you’ll build scalable content systems and