Retail Media Manager - Amazon & Walmart Growth

Fruit of the Loom, Inc.; Nashville (TN); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive Pay

Medical Insurance

Vacation

Paid Time Off

Paid Holidays

401(k)

Employee Assistance Program

Volunteer Time Off

Job summary

Fruit of the Loom, Inc. is seeking a Digital Media Manager for our Nashville, TN location. This role leads retail media strategies across Amazon, Walmart, and other networks, owning budgets and driving ROAS.

Expect close partnership with Brand, Marketing, Sales, and Digital Commerce teams to align media with business goals and product launches. Travel to Global HQ in Bowling Green, KY is required during onboarding.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, Analytics, or related field; equivalent experience may be considered.
• Minimum 5 years of hands-on retail media experience supporting major retailer platforms (Amazon, Walmart, Target).
• Demonstrated expertise managing Sponsored Products, Sponsored Brands, Sponsored Display, and similar solutions.
• Experience owning and managing media budgets with accountability for performance outcomes and ROI.
• Strong analytical capabilities to interpret performance data and develop actionable recommendations.
• Experience supporting multiple brands or product portfolios in a complex business environment.
• Proven ability to collaborate across cross-functional teams and influence decisions with data and insights.
• Strong communication, organizational, and project management skills.
• Self-motivated with the ability to operate independently and manage multiple priorities.

Responsibilities

• Develop and execute retail media strategies across retailer platforms including Amazon, Walmart, and other networks.
• Build, launch, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Display campaigns.
• Monitor campaign performance daily and optimize to improve ROAS and profitability.
• Identify opportunities to expand successful campaigns while maintaining performance targets.
• Evaluate DSP and advanced media solutions when aligned with objectives.
• Apply a test-and-learn approach to audience targeting, bidding, and creative execution.

Skills

Retail media strategy

Campaign optimization

Budget management

Data analysis

Stakeholder collaboration

Progress tracking

Communication

Project management

Independent work

Education

Bachelor's degree in Marketing/Business/Analytics

Job description

Fruit of the Loom, Inc. is seeking a Digital Media Manager for our Nashville, TN location. This role leads retail media strategies across Amazon, Walmart, and other networks, owning budgets and driving ROAS.

Expect close partnership with Brand, Marketing, Sales, and Digital Commerce teams to align media with business goals and product launches. Travel to Global HQ in Bowling Green, KY is required during onboarding.