Marketing Manager: Growth, Strategy & Cross-Functional Lead

Fruit of the Loom, Inc.; Nashville (TN); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive Pay

Medical, dental, vision insurance

Paid holidays

Job summary

Fruit of the Loom, Inc. in Nashville, TN is seeking a Marketing Manager to own brand growth by translating insights into strategies that drive revenue, profitability, and brand equity.

The role leads cross-functional execution across product, pricing, promotions, forecasting, and budget management while developing marketing talent and ensuring plans are delivered with accountability and speed. The ideal candidate has a strong consumer marketing background, can build analytic, data-driven plans,

Qualifications

• Bachelor’s degree in Marketing or related field required; MBA preferred.
• 5+ years of consumer marketing experience with ownership of brand, category, or business results.
• Experience developing marketing strategies across product, pricing, promotion, and distribution.
• Financial acumen, including budgets, P&L drivers, margins, and data-informed recommendations.
• Ability to lead cross-functional work with internal teams, agencies, and external partners.
• Strong verbal, written, and presentation skills for varied audiences.
• Independent judgment, problem solving, prioritization, accuracy, and attention to detail.
• Leadership capability, including coaching, feedback, team development, and accountability.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Responsibilities

• Lead cross-functional execution across product portfolio, pricing, promotions, forecasting, and budget management.
• Translate consumer, customer, financial, and marketplace insights into strategies that grow revenue and profitability.
• Develop marketing talent and ensure business plans are delivered with accountability and speed.
• Define and advance product roadmap priorities and collaborate with Merchandising, Design, Sales, and Planning.
• Manage promotion strategy and post-event analysis to optimize lift, ROI, and retailer execution.
• Create presentations and updates connecting insights, risks, opportunities, and next steps.

Skills

Brand strategy

Cross-functional leadership

Marketing analytics

Forecasting

Presentation skills

Budget management

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

Microsoft Office Suite

Job description

Fruit of the Loom, Inc. in Nashville, TN is seeking a Marketing Manager to own brand growth by translating insights into strategies that drive revenue, profitability, and brand equity.

The role leads cross-functional execution across product, pricing, promotions, forecasting, and budget management while developing marketing talent and ensuring plans are delivered with accountability and speed. The ideal candidate has a strong consumer marketing background, can build analytic, data-driven plans,