Strategic PR & Influencer Lead

Fruit of the Loom, Inc.; Nashville (TN); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision insurance

Vacation

Paid holidays

401(k)

Employee Assistance Program

Job summary

Fruit of the Loom, Inc. is seeking an on-site Public Relations & Influencer Manager in Nashville, TN, with optional onboarding travel to Bowling Green, KY. This role builds earned-media, influencer, and affiliate ecosystems to strengthen brand relevance, reputation, and performance.

You will translate brand priorities into compelling external narratives, establish editorial roadmaps, and expand high-quality media coverage to drive traffic and revenue.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, business administration, or a related field; equivalent experience may be considered.
• 6+ years of experience in public relations, communications, consumer marketing, or a related field preferred.
• Exceptional writing, editing, presentation, and interpersonal communication skills.
• Proven media relationships and a record of securing brand and product coverage in top-tier consumer outlets.
• Strong understanding of e-commerce, affiliate commerce, publisher expectations, and digital influence practices.
• Experience with media databases, monitoring and reporting platforms, influencer discovery or management tools, and affiliate tracking or e-commerce integration tools.
• Demonstrated success leading ambassador or influencer programs for a consumer brand or agency.
• Ability to align cross-functional partners across Brand Communications, Brand Marketing, Digital Commerce, and agency teams.
• Experience managing agency resources preferred.
• Highly organized and disciplined, with the ability to manage concurrent priorities and stakeholders in a fast-paced environment.
• Ability to work the hours needed to meet project deadlines and travel as required.

Responsibilities

• Deliver integrated earned-media, influencer, and affiliate plans that translate brand priorities into clear, differentiated stories.
• Establish message hierarchies, product narratives, and editorial roadmaps aligned to cultural moments, seasonality, and consumer needs.
• Produce compelling external communications that improve message consistency, relevance, and action across channels.
• Increase high-quality brand and product coverage through always-on and campaign-based outreach to priority media and commerce publishers.
• Expand product inclusion and affiliate activity that contributes measurable traffic, engagement, and attributable revenue.
• Create high-impact briefings, events, activations, interviews, and product-seeding opportunities that advance communication goals.
• Build and sustain trusted relationships with priority journalists, creators, affiliates, publishers, and their management teams.
• Develop an always-on pipeline of brand-aligned partners who extend reach and credibility with key audiences.
• Ensure contracted partners deliver quality, brand-safe work on time and in alignment with campaign and commercial objectives.
• Maintain proactive issues and crisis-readiness plans in partnership with Digital Commerce, Brand Communications, and Brand Marketing leaders.
• Monitor coverage and conversation to identify opportunities, misinformation, emerging risks, and issues requiring correction or escalation.
• Protect brand integrity through disciplined partner vetting, brand-safety standards, and accurate information sharing.
• Identify cultural, media, creator, and commerce trends that create timely opportunities for brand and product storytelling.
• Lead cross-functional ideation and provide clear recommendations that align internal stakeholders around priorities and activation plans.
• Equip partners with actionable insights on changes in the earned-media, influencer, affiliate, and AI-aided search landscapes.

Skills

Media relations

Writing

Editing

Interpersonal communication

Strategic storytelling

Education

Bachelor's degree in communications

Equivalent experience considered

Tools

Media databases

Monitoring platforms

Influencer discovery tools

Affiliate tracking tools

Job description

Fruit of the Loom, Inc. is seeking an on-site Public Relations & Influencer Manager in Nashville, TN, with optional onboarding travel to Bowling Green, KY. This role builds earned-media, influencer, and affiliate ecosystems to strengthen brand relevance, reputation, and performance.

You will translate brand priorities into compelling external narratives, establish editorial roadmaps, and expand high-quality media coverage to drive traffic and revenue.