Retail Media Strategy Lead: Growth & ROAS

Fotlinc; Nashville (TN); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive Pay

Medical, dental, vision, life & DI

Vacation

Paid Time Off

Paid holidays

401(k)

Employee Assistance Program

Volunteer Time Off

Job summary

Fotlinc is seeking a Digital Media Manager based in Nashville, TN, with travel to the Bowling Green HQ in KY for onboarding. You will develop and optimize retail media across Amazon, Walmart, and other networks, owning budgets and performance analytics to drive profitable growth for the Fruit of the Loom brands.

The role requires 5+ years in retail media, expertise in Sponsored campaigns, and strong cross-functional collaboration.

Qualifications

• Minimum 5 years of hands-on retail media experience supporting Amazon, Walmart, Target, or other retailer media platforms.
• Demonstrated expertise managing Sponsored Products, Sponsored Brands, Sponsored Display, and similar retail media solutions.
• Experience owning and managing media budgets with accountability for performance outcomes and ROI.
• Strong analytical capabilities with the ability to interpret performance data and develop actionable recommendations.
• Experience supporting multiple brands, categories, or product portfolios in a complex business environment.
• Proven ability to collaborate across cross-functional teams and influence decisions with data and insights.
• Strong communication, organizational, and project management skills.
• Self-motivated with ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute retail media strategies across retailer platforms including Amazon, Walmart, and other networks.
• Build, launch, manage, and optimize Sponsored Products, Sponsored Brands, Sponsored Display campaigns aligned to objectives.
• Monitor campaign performance daily and optimize to improve ROAS and profitability.
• Own retailer media budgets and allocate spend based on priorities and seasonal demand.
• Provide strategic recommendations to maximize revenue growth and market share.
• Partner with Brand, Marketing, Sales, and Digital Commerce teams to align investments with business goals.

Skills

Retail media

Amazon advertising

Walmart advertising

Budget management

Analytics

Cross-functional collaboration

Communication

Project management

Independent work

Education

Bachelor's degree in Marketing, Business, Advertising, Analytics, or related field

Tools

Excel

Analytics tools

Job description

Fotlinc is seeking a Digital Media Manager based in Nashville, TN, with travel to the Bowling Green HQ in KY for onboarding. You will develop and optimize retail media across Amazon, Walmart, and other networks, owning budgets and performance analytics to drive profitable growth for the Fruit of the Loom brands.

The role requires 5+ years in retail media, expertise in Sponsored campaigns, and strong cross-functional collaboration.