Strategic Social Media Lead for Growth & Engagement

PepsiCo; Chicago (IL); On-site; USD 80,000 - 134,000; Full time

Job summary

PepsiCo Foods North America (PFNA) Social Team is seeking a strategic, results-oriented Social Media Strategist who thrives in a fast-paced marketing environment. Lead the strategy and activation of our social media efforts for Quaker Oats + PopCorners across platforms, guiding proactive and reactive consumer engagement.

You will collaborate with Brand Teams and influencer partners, while coordinating with Legal and PR to ensure governance and risk mitigation.

Qualifications

• Undergraduate degree required.
• Concentration in Marketing, Communications and/or New Media preferred.
• 3-5 years of strategic multi-channel marketing & social media experience.

Responsibilities

• Develop and implement social media strategies aligned with brand objectives.
• Guide Community Manager for engagement and disruptive reactive moments.
• Collaborate with influencer team and Brand Teams.
• Stay informed of social media trends and best practices.
• Advocate for new ideas and continuous improvement.
• Craft engaging social media copy.
• Coordinate with Legal and PR for governance and risk mitigation.
• Lead social media analytics and reporting for assigned brands.
• Collaborate with agencies and platform partners for best-in-class execution.

Skills

Consumer empathy

Collaboration

Social media strategy

Analytics tools

Social platforms

Communication skills

Interdepartmental communication

Under pressure

Brand voice

Storytelling

Entrepreneurial mindset

Education

Undergraduate degree

Job description

PepsiCo Foods North America (PFNA) Social Team is seeking a strategic, results-oriented Social Media Strategist who thrives in a fast-paced marketing environment. Lead the strategy and activation of our social media efforts for Quaker Oats + PopCorners across platforms, guiding proactive and reactive consumer engagement.

You will collaborate with Brand Teams and influencer partners, while coordinating with Legal and PR to ensure governance and risk mitigation.