Strategic Media Planning & Investment Manager

PepsiCo; Plano (TX); On-site; USD 111,000 - 185,000; Full time

Benefits offered by this job

Bonus 12% of annual salary

Paid time off and benefits

Health, dental, vision, disability

Job summary

PepsiCo Foods US (PFUS) is seeking a Manager to lead cross-channel media strategy and investment within the One PepsiCo Media Team. You will collaborate with brand teams, media agency, and cross-functional partners to architect integrated media plans that reach the right consumers and deliver business results.

You will translate business goals into media strategies, drive planning for brand launches and campaigns, negotiate partnerships, and analyze performance to improve future plans while

Qualifications

• Bachelor's degree required.
• 6+ years of media experience & managing external agencies ideal.
• CPG experience strongly preferred.
• Strong organizational and project management skills.
• Proven ability to navigate, influence & deliver results in a complex organization.

Responsibilities

• Support brand media strategy: translate business and brand goals into media strategies delivering reach, resonance and ROI.
• Lead tactical campaign planning and execution from strategy to optimization and learnings with agency teams.
• Facilitate media partnerships: evaluate, shape, and negotiate custom content programs and media partnerships with agency teams.
• Maximize investment: steward PepsiCo's media dollars to drive effectiveness and breakthrough outcomes.
• Ensure integration: embed media strategy early in creative development with cross-functional teams.
• Analyze performance: extract insights to inform future planning.

Skills

Media strategy

Agency management

CPG experience

Project management

Stakeholder collaboration

Travel up to 10%

Education

Bachelor's degree

Advanced degree a plus

Job description

PepsiCo Foods US (PFUS) is seeking a Manager to lead cross-channel media strategy and investment within the One PepsiCo Media Team. You will collaborate with brand teams, media agency, and cross-functional partners to architect integrated media plans that reach the right consumers and deliver business results.

You will translate business goals into media strategies, drive planning for brand launches and campaigns, negotiate partnerships, and analyze performance to improve future plans while