Cross-Channel Media Strategy & Investment Manager

PepsiCo; Purchase (NY); On-site; USD 111,000 - 185,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan (401k)

Paid time off

Job summary

PepsiCo Foods US (PFUS) is seeking a Manager to lead cross-channel media strategy and investment within the One PepsiCo Media Team, supporting major brands like Doritos and Cheetos. You will collaborate with brand teams, the media agency, and cross-functional partners to architect integrated media plans that reach the right consumers and deliver ROI.

We value strategic vision with rigorous execution, thrive in a fast-paced environment, and welcome bold ideas to challenge the status quo.

Qualifications

• Bachelor's degree required; advanced degree a plus.
• 6+ years of media experience & managing external agencies.
• CPG experience strongly preferred.
• Strong organizational and project management skills.
• Willingness to travel up to 10%.

Responsibilities

• Support brand media strategy: Contribute to translation of business and brand goals into media strategies that deliver reach, resonance and ROI
• Lead tactical campaign planning and execution: Drive media planning for brand launches, tentpoles, and annual campaigns from strategy through execution, optimization and learnings in collaboration with agency team
• Facilitate media partnerships: Evaluate, shape, and negotiate custom content programs and media partnerships alongside agency teams.
• Maximize investment: Help steward PepsiCo's media dollars to drive effectiveness, efficiency, and breakthrough outcomes
• Ensure integration and collaboration: Ensure media strategy is embedded early in the creative development in concert with the brand teams and appropriate cross-functional teams
• Analyze performance: Extract insights from media performance and apply learnings to future planning.

Skills

Media strategy

Agency management

Cross-functional collaboration

Project management

CPG experience

Education

Bachelor's degree

Master's degree

Job description

PepsiCo Foods US (PFUS) is seeking a Manager to lead cross-channel media strategy and investment within the One PepsiCo Media Team, supporting major brands like Doritos and Cheetos. You will collaborate with brand teams, the media agency, and cross-functional partners to architect integrated media plans that reach the right consumers and deliver ROI.

We value strategic vision with rigorous execution, thrive in a fast-paced environment, and welcome bold ideas to challenge the status quo.