Strategic Social Media Lead

PepsiCo Inc.; Plano (TX); On-site; USD 80,000 - 134,000; Full time

Job summary

PepsiCo Deutschland GmbH in Plano, TX is seeking a Social Media Strategist to lead the strategy and activation of social media marketing for Quaker Oats + PopCorners across emerging and legacy channels.

You will support proactive and reactive consumer engagement, craft compelling social content, and work with cross-functional teams to mitigate reputational risk while driving brand impact.

Qualifications

• Undergrad degree required.
• 3–5 years of multi-channel marketing & social media experience.
• Experience in strategic and tactical execution across platforms.

Responsibilities

• Develop and implement social media strategies across brands.
• Guide Community Manager to boost engagement and reactive moments.
• Collaborate with influencer teams and Brand Teams and stakeholders.
• Stay informed on latest social media trends and best practices.
• Lead social media analytics and oversee reporting for brands.
• Coordinate with agencies and platforms to ensure best-in-class execution.

Skills

Social strategy

Engagement strategy

Content creation

Brand voice

Collaboration

Analytics tools

Education

Undergraduate Degree

Tools

Publishing platforms

Social listening tools

Job description

PepsiCo Deutschland GmbH in Plano, TX is seeking a Social Media Strategist to lead the strategy and activation of social media marketing for Quaker Oats + PopCorners across emerging and legacy channels.

You will support proactive and reactive consumer engagement, craft compelling social content, and work with cross-functional teams to mitigate reputational risk while driving brand impact.